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# Massive Group Umbrellas
The Sport-Brella Unique Umbrella that can Fit a Crowd of People Under it

By M | Published 2014-07-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/unique
References: [droold](http://www.droold.com/i/1724-The-Massive-Umbrella-That-Will-Shelter-You-From-Sun-And-Hectic-Weather) & [amazon](http://www.amazon.com/Sport-Brella-BRE01-075-02-Umbrella-Blue/dp/B002CLQ1Q2/?tag=trenhunt0f-20)

Have you ever been at the beach, at a park or caught in a rainstorm and wished you had a unique umbrella that could fit more than one person under it? The Sport-Brella Umbrella is the answer you've been looking for. This massive umbrella can fit a whole crowd of people comfortably under it with its tent-like design.

The Sport-Brella measures roughly eight feet wide when open. Because of its wide shape the Sport-Brella can perfectly accommodate several people under it to keep you safe from rain or harsh sun rays. The Sport-Brella also comes with side flaps that you can fold down to keep rain and wind out. You can stake the flaps down into the ground to create a shadowy area for you to hang out in at the beach or a sport's game.

## Trend Insights (Trend Hunter)

- Score: 0.9/10
- Popularity: 11% | Activity: 8% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Group Umbrellas:** The trend of designing massive umbrellas that can fit a crowd of people under it provides an opportunity to cater to the need of large groups in outdoor events.
- **Tent-shaped Design:** The trend of tent-shaped designs for umbrellas provides a disruptive innovation opportunity for outdoor furniture manufacturers to cater to customers' need for more space and comfort.
- **Multi-purpose Umbrellas:** The trend of multi-purpose umbrellas such as the Sport-Brella provides an opportunity for manufacturers to cater to customers who need an umbrella that can provide shade and protection from different weather conditions.

### Who This Affects Most

- **Outdoor Furniture Industry:** The Outdoor Furniture industry could capitalize on the trend of designing umbrella-sunshade hybrids like Sport-Brella.
- **Sports and Events Industry:** The Sports and Events Industry could capitalize on the trend of designing Group Umbrellas that will cater to the needs of its customers during outdoor events.
- **Tourism Industry:** The Tourism industry could leverage the trend of Group Umbrellas to offer unique and comfortable beach and park experiences for groups of people.

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