# Convenience Store Chapels During Pride Week in Sweden, 7-Eleven Turned into a Unique Wedding Venue By Laura McQuarrie | Published 2014-08-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unique-wedding-venue References: [psfk](http://www.psfk.com/2014/08/7-eleven-pop-up-store-chapel-stockholm-pride.html) & [creativity-online](http://creativity-online.com/work/7eleven-sweden-wedding-chapel/36682) During Stockholm's Gay Pride Festival, 7-Eleven opened its arms and transformed its [convenience stores](https://www.trendhunter.com/trends/food-beverages) into a [unique wedding venue](https://www.trendhunter.com/trends/love-on-the-ledge) for [same-sex couples](https://www.trendhunter.com/trends/rainbow-railroad). Although Sweden was one of the first countries to make gay marriage legal in 2009, and this event only took place just recently, this is a huge and positive gesture to come from 7-Eleven. People of all religions were welcomed to the pop-up chapel, coinciding with the clever phrase used to promote 7-Eleven for this event, "Open for all." After taking part in a ceremony, the best part was that famished newlyweds could get something to quench their thirst and fill their stomachs right afterwards, which makes these weddings truly convenient and much less of a hassle than a traditional wedding ceremony. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 32% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Convenience Store Weddings:** Convenience stores catering to non-traditional wedding ceremonies can disrupt the wedding industry. - **Corporate Social Responsibility in Retail:** More companies can follow 7-Eleven's example to increase their positive impact on society and the environment. - **Event Marketing Collaborations:** Creating unique event experiences like 7-Eleven can drive brand visibility and customer engagement. ### Sectors Adopting This - **Wedding Industry:** The wedding industry can benefit from offering alternative, convenient, and inclusive wedding venues. - **Retail Industry:** Retail companies can increase positive social impact by incorporating corporate social responsibility initiatives into their business models. - **Marketing Industry:** The marketing industry can leverage collaborations like 7-Eleven's pop-up chapel to create unique and memorable event experiences for brands. ## Related on Trend Hunter - [Mobile Weenie Wedding Chapels](https://www.trendhunter.com/trends/mobile-wedding-chapel.md) - [Romantic Convenience Store Promotions](https://www.trendhunter.com/trends/themed-confections.md) - [Viral Temporary Renamed Stores](https://www.trendhunter.com/trends/67eleven.md) - [Cute Convenience Offers](https://www.trendhunter.com/trends/2025-valentines-week-offers.md) - [LGBTQ+ Wedding Campaigns](https://www.trendhunter.com/trends/skyy-says-i-do.md) - [Iconically Located Wedding Pop-Ups](https://www.trendhunter.com/trends/times-square-this-valentines.md) - [Vegas-Themed Wedding Packages](https://www.trendhunter.com/trends/vegasthemed-wedding-package.md) - [Free Gym Weddings](https://www.trendhunter.com/trends/gym-weddings.md) - [Branded Free Wedding Events](https://www.trendhunter.com/trends/get-married-at-serendipity3.md)