# Adult Tree-Planting Initiatives This Unique Tree-Planting Initiative Gives Back By Vasiliki Marapas | Published 2014-05-05 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/unique-tree-planting-initiative References: [refinery29](http://www.refinery29.com/2014/04/67085/pornhub-tree-campaign) & [nerve](http://www.nerve.com/love-sex/pornhub-vows-to-plant-a-tree-for-every-100-videos-you-watch) In an unprecedented move that’s equal parts charity and publicity stunt, Pornhub has introduced a unique [tree-planting initiative](https://www.trendhunter.com/trends/treesoil). If someone told me that watching excessive porn would one day save the planet, I’d probably scoff in their face; but here we are, eagerly welcoming ‘The Pornhub Gives America Wood’ campaign to the Internet. In honor of [Arbor Day](https://www.trendhunter.com/trends/lit-by-sht), the site is giving back—a little more than just boners. For every 100 videos watched under the ‘Big Dick Category,’ the site will donate a tree to an environment support group of their choice. Needless to say, I don’t anticipate Pornhub having a hard time—pun intended—generating traffic to this category. The next time you’re thinking of having a [solo romp in the hay](https://www.trendhunter.com/trends/sex-toys-intimacy-shop), leave the Catholic guilt syndrome at the door and think of all the good you’re doing instead! ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 3% | Activity: 1% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Sustainable Charity Initiatives:** Developing unique and innovative initiatives that combine philanthropy and publicity can drive engagement and bring attention to important causes. - **Online Content Donation:** Finding creative ways to leverage online content consumption can encourage user participation and generate donations for various causes. - **Environmentally-focused Partnerships:** Collaborating with environmental support groups can create mutually beneficial partnerships that drive positive change and promote sustainability. ### Who This Affects Most - **Adult Entertainment:** The adult entertainment industry can explore new ways to intertwine philanthropy and social responsibility with their content, potentially increasing engagement and improving public perception. - **Environmental Organizations:** Environmental support groups and organizations could explore partnerships with unconventional sources of funding, such as adult entertainment platforms, to raise awareness and generate resources for their initiatives. - **Digital Media Platforms:** Digital media platforms that rely on user-generated content can consider innovative ways to incentivize and reward user participation in order to make a positive impact on society and the environment. ## Related on Trend Hunter - [Tree-Planting Spa Initiatives](https://www.trendhunter.com/trends/environmental-sustainability-program.md) - [Distiller Tree Planting Initiatives](https://www.trendhunter.com/trends/redwood-empire-whiskey.md) - [Community Tree-Planting Applications](https://www.trendhunter.com/trends/furthr.md) - [Upcycling Body Hair Initiatives](https://www.trendhunter.com/trends/pubes-for-the-planet.md) - [Tree-Planting Retail Initiatives](https://www.trendhunter.com/trends/albertsons-companies.md) - [Massive Tree-Planting Initiatives](https://www.trendhunter.com/trends/national-forest-foundation.md) - [Retailer Tree Planting Games](https://www.trendhunter.com/trends/af-blakemore-son-plant-win.md) - [Festive Bamboo Tissues Papers](https://www.trendhunter.com/trends/stackatree.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md)