# Hypochondriac Healing Kits Flora Cruells Benzal's Unique Survival Kit Appeals to Hypochondriacs By Laura McQuarrie | Published 2014-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unique-survival-kit References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/hypochondriac-survival-kit.html) & [behance.net](https://www.behance.net/gallery/16824933/Hypochondriac-Survival-Kit) As part of a student project, Flora Cruells Benzal was put to the task of making a unique [survival kit](https://www.trendhunter.com/trends/the-bride-kit) based around a particular theme. Unsurprisingly, the design of her 'Hypochondriac Survival Kit' is fittingly extensive, featuring a bad that's filled to the brim with equipment for any kind of emergency or non-emergency. The kit has a 1800's feel to it, taking inspiration from people who would try to peddle snake oil, claiming that these false products would provide a [cure-all](https://www.trendhunter.com/trends/gut-repair). As such, each item in the kit features playful branding that pokes fun at possible ailments. The Hypochondriac Survival Kit includes practical things like [cotton balls, tissues and vitamins](https://www.trendhunter.com/trends/aidwise), as well as some more outrageous things like loofahs and hammers—but who knows, these things could turn out to be life-saving. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 44% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Hypochondriac Healing Kits:** Designing survival kits catered towards hypochondriacs, featuring playful branding and practical and outrageous items. - **Personalized Survival Kits:** Creating unique survival kits for different personalities and needs, offering customized branding and contents. - **Humorous Emergency Kits:** Developing emergency kits that incorporate humor to alleviate stress and anxiety during unexpected situations. ### Who This Affects Most - **Health and Wellness:** Opportunities to innovate within the health and wellness industry by developing products and services that cater to specific needs and personalities. - **Emergency Preparedness:** Creating disruptive innovations within the emergency preparedness industry by providing customized and humorous survival kits for different scenarios. - **Gift and Novelty:** Innovating within the gift and novelty industry by offering unique and personalized survival kits for special occasions or as humorous gifts. ## Related on Trend Hunter - [Alternative Wellness Toy Sets](https://www.trendhunter.com/trends/natural-healer-kit.md) - [Sickness Survival Kits](https://www.trendhunter.com/trends/man-cold-relief-kit.md) - [All-in-One Vehicular Health Kits](https://www.trendhunter.com/trends/redi-the-roadie-firstaid-kit.md) - [Oversized Survivalist Kits](https://www.trendhunter.com/trends/basecamp-survival-kit.md) - [Prepackaged Survivalist Kits](https://www.trendhunter.com/trends/uncharted-supply-basecamp-30l-yeti-survival-system.md) - [Utilitarian Emergency Kits](https://www.trendhunter.com/trends/waterproof-first-aid-kit.md) - [Pet-Catered First Aid Kits](https://www.trendhunter.com/trends/wolf-pack.md) - [Vehicle-Ready First Aid Kits](https://www.trendhunter.com/trends/redi-the-roadie.md) - [Giftable Calming Kits](https://www.trendhunter.com/trends/calm-kit.md)