# Affectionate Euro Safety Denmark Police, Bicyclists, Huggs and Helmets By Nika Kubiak | Published 2009-04-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-safety-advertising-denmark-police-bicyclists-huggs-and-helmets References: [cyclefashion](http://www.cyclefashion.co.uk/helmet-hanabi-2.html) The police in Denmark came up with a unique way to show bicycle commuters the importance of [wearing a helmet](https://www.trendhunter.com/trends/aerobag-system). This is [a heart warming video](https://www.trendhunter.com/trends/philippine-airlines) of police officers stopping bicyclists, hugging them and giving away helmets. Truly living by the motto,“You catch more bees with honey than with vinegar.” It’s a great example for other police departments to follow. It shows it pays off to use nice methods to spread [safety awareness](https://www.trendhunter.com/trends/cyclist-safety1) rather than to be forceful and unkind in dealing with other people. And, in the end, a very clever psychological approach, because you are more reluctant to wear a helmet after getting a ticket. Two thumbs up for Denmark’s Police Department! ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 21% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Emotional Engagement:** Using affectionate methods to promote safety awareness creates a strong emotional connection with the audience. - **Positive Reinforcement:** Rewarding desired behaviors, such as wearing a helmet, can be an effective strategy for promoting safety. - **Psychological Approaches:** Utilizing clever psychological tactics, like hugging individuals, can influence behavior change. ### Where This Applies - **Law Enforcement:** Police departments can adopt similar tactics to promote safety and build positive relationships with their communities. - **Cycling:** The cycling industry can emphasize the importance of wearing helmets through engaging and memorable campaigns. - **Psychology:** Psychologists can explore the impact of emotional engagement and positive reinforcement on behavior change in various contexts. ## Related on Trend Hunter - [Crank-Powered Bike Light Helmets](https://www.trendhunter.com/trends/wnd-helmet.md) - [Connected Cyclist Safety Helmets](https://www.trendhunter.com/trends/unit-1-faro-smart-helmet.md) - [Ergonomic Urbanite Bike Helmets](https://www.trendhunter.com/trends/lumos-nyxel.md) - [Illuminated Cycling Helmets](https://www.trendhunter.com/trends/illuminated-cycling-helmet.md) - [Airbag-Integrated Bicycle Helmets](https://www.trendhunter.com/trends/airbag-bicycle-helmet.md) - [E-Bike-Centric Helmets](https://www.trendhunter.com/trends/pedelec-2-ace.md) - [Flatpack Cyclist Safety Equipment](https://www.trendhunter.com/trends/folding-helmet-concept.md) - [Hug-Activated Marketing Machines](https://www.trendhunter.com/trends/hug-to-unlock.md) - [Customized 3D-Printed Bike Helmets](https://www.trendhunter.com/trends/kav-bike-helmets.md)