# Tomato-Tossing Robots Tomato Producer Kagome Developed a Unique Robot That Feeds Runners By Laura McQuarrie | Published 2015-03-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unique-robot References: [creativecriminals](http://creativecriminals.com/kagome-co-ltd/wearable-tomato) & [kagome.co.jp](http://www.kagome.co.jp/company/wearable/) Because they come in such convenient packaging, bananas ans power bars tend to be snacks that are preferred by runners—but Kagome, a producer of tomato products sought to change this once and for all with a unique robot. Knowing that [tomatoes](https://www.trendhunter.com/trends/tomato-chocolate-bar) lack the same portability as a snack that comes in a wrapper, Kagome found that its biggest challenge would be to bring mobility to the tomato. To do this, a [special robot was created](https://www.trendhunter.com/trends/al-dente) to sit on top of a runner's shoulders and gently bring a tomato to the athlete's mouth. The [Wearable](https://www.trendhunter.com/trends/breathing-wearable) Tomato robot will be on display at the Tokyo Marathon 2015. Although the idea is pretty silly, it's a hilarious way for the brand to increase recognition and poke fun at the current obsession with hi-tech wearables. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 22% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### What Makes This Trend Stand Out - **Wearable Robots:** The development of wearable robots opens up opportunities for innovative technology solutions in various industries. - **Portable Snack Alternatives:** The search for portable and convenient alternatives to traditional snacks creates opportunities for new product development. - **Brand Awareness Through Humor:** Utilizing humor and playful concepts to increase brand recognition offers a disruptive marketing strategy. ### Sectors Adopting This - **Robotics:** The robotics industry can explore the development of wearable robots for various applications, including assisting athletes. - **Food and Beverage:** The food and beverage industry can innovate by creating portable and convenient snack alternatives. - **Marketing and Advertising:** The marketing and advertising industry can embrace humor and playful concepts to generate brand awareness. ## Related on Trend Hunter - [AI-Designed Harvesting Robots](https://www.trendhunter.com/trends/harvesting-robot.md) - [Playful Tomato Athletes](https://www.trendhunter.com/trends/national-games-campaign.md) - [Runner-Targeted Ketchup Campaigns](https://www.trendhunter.com/trends/run-on-heinz.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Freeze-Dried Cherry Tomatoes](https://www.trendhunter.com/trends/freeze-dried-cherry-tomatoes.md) - [Food Bowl-Making Kitchen Robots](https://www.trendhunter.com/trends/nommi.md) - [DIY Adorable Robot Companions](https://www.trendhunter.com/trends/pomodoro-bot.md) - [Smart Food Transportation Systems](https://www.trendhunter.com/trends/smart-food-transportation.md) - [Autonomous Pizza Vendors](https://www.trendhunter.com/trends/speedy-eats.md)