# Dishwashing Diners This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes By Laura McQuarrie | Published 2014-10-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-pop-up-restaurant References: [luxuo](http://www.luxuo.com/gastronomy/wash-dishes-to-pay-for-your-meal.html) & [mir-restaurant](http://www.mir-restaurant.com/) Proving that you can bring excitement to even something as mundane as a household cleaner, [dishwashing liquid brand](https://www.trendhunter.com/trends/dawn-powersuds) Mir set up a unique pop-up restaurant. French restaurant La Bastide d’Opio generously lent its dining space for the event and for the most part, the space remained the same, except for the installation of a temporary dishwashing trough. What makes this pop-up eatery so unique is that after enjoying a meal, diners have the option to "pay" for their meal by [doing the dishes](https://www.trendhunter.com/trends/skip-the-soak-power-spray) with one of Mir's products. It makes sense that if you eat more, you end up doing more dishes, and the menu at this pop-up restaurant shows a legend of dishes you'll have to wash rather than a price when ordering an item. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 84% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Experience-based Marketing:** Pop-up events offering unique experiences as a form of payment can attract customers and increase brand awareness through word-of-mouth marketing. - **Sustainability-inspired Incentives:** Using eco-friendly products or services as a type of currency can be a way for brands to promote sustainability and incentivize consumers to adopt environmentally friendly habits. - **Shared Economy:** Offering non-monetary exchanges, such as doing dishes for a meal, can tap into the shared economy trend where people value access over ownership and experiences over material possessions. ### Where This Applies - **Restaurant:** Restaurants can incorporate unique experiences into their payment options to attract customers and increase customer loyalty. - **Cleaning Products:** Cleaning product brands can tap into sustainability trends by offering incentives for consumers to use environmentally friendly products, such as exchanging them as a form of payment. - **Shared Kitchen Space:** Shared kitchen spaces can use non-monetary exchanges as part of their business model to promote sustainability and offer alternative payment options for budding chefs and entrepreneurs. ## Related on Trend Hunter - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Sensorial Dishwasher Installations](https://www.trendhunter.com/trends/cascade-clean-machine.md) - [Science-Forward Cleaning Startups](https://www.trendhunter.com/trends/scienceforward-cleaning-startup.md) - [Mess-Avoiding Dipping Dishes](https://www.trendhunter.com/trends/dipidup.md) - [Portable Handheld Dishwasher](https://www.trendhunter.com/trends/automated-portable-handheld-dishwasher.md) - [Entry-Level Countertop Dishwashers](https://www.trendhunter.com/trends/bugu-dishwasher.md) - [Enzymatic Dish Soaps](https://www.trendhunter.com/trends/bio-enzyme-liquid-dish-soap.md) - [Commercial Dishwashing Robots](https://www.trendhunter.com/trends/dishwashing-robot.md) - [Detergent-Free High-Speed Dishwashers](https://www.trendhunter.com/trends/highspeed-dishwasher.md)