# Canned Party Invitations This Unique Party Invitation is Wrapped Around a Food Product By Laura McQuarrie | Published 2014-09-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unique-party-invitation References: [thedieline](http://www.thedieline.com/blog/2014/9/22/lowcountry-field-feast-invitation) & [lowcountryfieldfeast](http://www.lowcountryfieldfeast.com/) In order to promote this year's Lowcountry Field Fest, an annual event that supports farmers and businesses in the Charleston area, a unique [party invitation](https://www.trendhunter.com/trends/biglittle) was sent out. Since one of the main things that draws people to parties is the food, this is a clever way to give the invited guests a taste of what to expect on the day of the event. The Lowcountry Field Fest invitation features a treat prepared by Kevin Johnson of The Grocery, who is also the featured chef at this year's event. The labels on the [mason jar invitations](https://www.trendhunter.com/trends/your-fam-on-a-can) communicate all the details of the event, noting when and where it is plus what to expect over the course of the evening. Although [paper invitations](https://www.trendhunter.com/trends/holiday-can-cards) are likely to be tossed after being received, this jar can be reused, and whether or not a person can make it to the event, the contents of the jar will most likely be sampled. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 79% | Activity: 71% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Food-invitation Hybrid:** More brands and events will utilize food as a unique way to invite guests and promote the event through social media shares - **Sustainable Invitations:** Events will move away from paper invitations to more sustainable options, such as reusable jars or other eco-friendly materials - **Chef Collaborations:** More events will feature collaborations with local chefs or restaurants to add an extra element of excitement and exclusivity to their invitations ### Who This Affects Most - **Event Planning:** Event planners can offer unique food-based invitations to clients as a way to stand out and provide a more memorable experience - **Food and Beverage:** Food and beverage companies can partner with events to provide their products in creative and memorable ways, increasing brand awareness and customer engagement - **Sustainability:** Companies focused on sustainability can provide eco-friendly invitation options to help reduce waste and promote their brand values ## Related on Trend Hunter - [Customizable Party-Size Snack Boxes](https://www.trendhunter.com/trends/partysize-snack-box.md) - [Pool-Ready Party Boxes](https://www.trendhunter.com/trends/party-box1.md) - [Fully Catered Dinner Parties](https://www.trendhunter.com/trends/pc-kitchen-drop.md) - [Ultra-Flavorful Snack Collaborations](https://www.trendhunter.com/trends/van-holtens-and-pringles.md) - [Humorous Beans-Forward Campaigns](https://www.trendhunter.com/trends/ticket-exchange.md) - [Soda-Inspired Food Crawls](https://www.trendhunter.com/trends/jarritos-food-crawl.md) - [Appetizer-Themed Holiday Campaigns](https://www.trendhunter.com/trends/appetizer-recipes.md) - [Ranch-Filled Holiday Cards](https://www.trendhunter.com/trends/hidden-valley-ranch-holiday-card.md) - [Curated Condiment Sets](https://www.trendhunter.com/trends/fischer-wieser.md)