# Underwater Phone Stores This Unique Mobile Store is Situated Underwater in Dubai By Laura McQuarrie | Published 2015-01-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unique-mobile-store References: [creativecriminals](http://creativecriminals.com/xperia/the-xperia-aquatech-the-world-s-first-underwater-store) & [youtube](https://www.youtube.com/watch?v=koPbvuPB3iM) This unique mobile store by [Sony](https://www.trendhunter.com/trends/sony-smart-switch-ecosystem) is not one that you're able to get to on land—instead, to get inside Sony's Xperia Aquatech Store in Dubai, you'll need to don a wetsuit, a pair of goggles and some flippers. The Xperia Aquatech Store is shaped like a giant, graceful jellyfish, complete with windows that give you a peek at its insides. To get inside the [unusual shop](https://www.trendhunter.com/trends/aesop-hainan), all you need to do is swim underneath the structure and come up for some air. Inside of the circular structure, there's plenty of phones to play around with, both above and below the surface of the water. Considering that this kind of experience would be impossible for most other phone companies to recreate, this is a novel way to show off the [underwater features of the Sony Xperia](https://www.trendhunter.com/trends/sony-xperia-10-vii). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 22% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Underwater Retail:** Opportunity for companies to explore the creation of unique and interactive underwater stores to showcase their products and services. - **Experiential Marketing:** Potential for businesses to leverage immersive and interactive experiences to capture customer attention and drive brand loyalty. - **Innovative Store Designs:** Possibility for companies to experiment with unconventional store designs to create memorable and buzzworthy experiences for customers. ### Where This Applies - **Consumer Electronics:** Companies in the consumer electronics industry can explore innovative and experiential retail concepts to showcase their products and drive engagement. - **Tourism:** Opportunities for businesses in the tourism industry to create unique and differentiated attractions and experiences for visitors. - **Event Planning and Production:** Potential for event planning and production companies to expand their offerings by creating immersive and unconventional experiences for clients. ## Related on Trend Hunter - [Diving-Friendly Smartphone Cases](https://www.trendhunter.com/trends/divevolk-seatouch-4-max-platinum.md) - [Futuristic Phone Accessories Stores](https://www.trendhunter.com/trends/phone-accessories-store.md) - [Diving-Ready Smartphone Protectors](https://www.trendhunter.com/trends/diveroid-universal-lite.md) - [Underwater Vending Machines](https://www.trendhunter.com/trends/underwater-vending-machine.md) - [Demure Dive-Proof Smartwatches](https://www.trendhunter.com/trends/huawei-watch-ultimate-2.md) - [Agile Underwater Exploration Robots](https://www.trendhunter.com/trends/youcan-robotics-oceaneye.md) - [Underwater Bone Conduction Headphones](https://www.trendhunter.com/trends/suunto-aqua.md) - [Madrid-Based Underwater Pubs](https://www.trendhunter.com/trends/pubmarine.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md)