# Fish-Shaped Cosmetic Brushes Mermaid Salon's Unique Makeup Brush Boasts a Novel Paddle Handle By Laura McQuarrie | Published 2017-03-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unique-makeup-brush References: [hellogiggles](http://hellogiggles.com/the-internet-is-going-crazy-over-these-mesmerizing-mermaid-brushes-and-like-we-need-them-asap/?utm_campaign=twittersocialflow&utm_source=Social&utm_medium=Twitter) & [mermaidsalon.au](http://www.mermaidsalon.com.au/product/in-the-shadows-carve-and-contour-paddle-brush) An Australia-based cosmetics brand by the name of '[Mermaid Salon](https://www.trendhunter.com/trends/shells-jewel-collection)' is now accepting pre-orders of its newest unique makeup brush, dubbed the 'Chubby Mermaid.' The fish-like brush takes the form of a wide fin tail that comes in opulent finishes like rose gold, silver or matte black. As for its potential applications, the cosmetic paddle brush may be used in a number of ways for accentuating the face with foundation, blush, highlights and contours. To complement this unique makeup brush, Mermaid Salon also offers a shell-shaped cosmetic carrying case that continues the aquatic theme. Many young beauty consumers are now looking to add a bit of whimsy to their cosmetic bags with novelty makeup brushes in the shapes of fantastical unicorn horns, mermaid tails and wizard wands. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Beauty Tools:** The rise of novelty makeup brushes shaped like fantasy objects presents an opportunity for innovative and playful beauty tools. - **Aquatic-themed Carrying Cases:** The introduction of the shell-shaped cosmetic carrying case to complement the fish-shaped cosmetic brush offers a disruptive opportunity for an entire aquatic-themed cosmetic storage line. - **Multi-application Cosmetic Tools:** The versatile and wide shape of the 'Chubby Mermaid' cosmetic brush presents an opportunity for other multi-application cosmetic tools that can achieve several looks with a single product. ### Sectors Adopting This - **Cosmetics Industry:** Cosmetics companies can innovate by creating more playful and unique makeup brushes and tools that cater to the demand of younger and more whimsical beauty consumers. - **Fashion Industry:** Fusing fashion and beauty by creating cosmetic brushes with trendy designs could be a disruptive opportunity for fashion brands aiming to tap into the beauty industry. - **Design Industry:** The rise of playful and unique cosmetic tools opens up an opportunity for designers to create aesthetically pleasing and functional beauty products that can cater to a wide audience. ## Related on Trend Hunter - [3D-Printed Makeup Brushes](https://www.trendhunter.com/trends/futura-avant-lab.md) - [Calligraphic Beauty Brushes](https://www.trendhunter.com/trends/victoria-beckham-beauty-brushes.md) - [Mermaid-Inspired Makeup Collections](https://www.trendhunter.com/trends/shells-jewel-collection.md) - [Aquatic Cosmetic Collections](https://www.trendhunter.com/trends/disney-the-little-mermaid-collection.md) - [Precision Beauty Tools](https://www.trendhunter.com/trends/professionalgrade-makeup-brushes.md) - [Fingerprint Application Tools](https://www.trendhunter.com/trends/fingermimicking-makeup-applicators.md) - [Dynamic Eyeshadow Brushes](https://www.trendhunter.com/trends/texen-beauty-partners.md) - [Pre-Shower Body Brushes](https://www.trendhunter.com/trends/the-skinny-confidential.md) - [Triangular-Shaped Hair Brush Designs](https://www.trendhunter.com/trends/heated-detailer-brush.md)