# Custom Doll Invitations This Unique Invitation Appeals to an Appetite for Fashion & Customization By Laura McQuarrie | Published 2014-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-invitation References: [elanders](http://www.elanders.com/uk/case-studies-3/ff-tesco-case-study/) & [packagingtoday](http://www.packagingtoday.co.uk/news/newselanders-uk-and-tesco-work-on-bringing-their-christmas-clothing-campaign-to-life-4394479) In order to creatively promote Tesco's Christmas fashion campaign, [Elanders UK](http://www.elanders.com/uk) developed a unique invitation that would be appealing to the eyes—and the palate. Tecso wanted to reach out to local bloggers with influence, encouraging them to join a chat on fashion and beauty and these invitations appealed to both a love of food and fashion. Each blogger received a paper doll that was tailor-made to look just like them, as well as a box of cookies shaped like different garments and accessories to go along with the paper doll so that the blogger could pick and choose which clothing items suited the doll version of themselves. Since the whole package makes for a great snapshot to share on social media, the invitation also included the #FFPaperDollParty tag in order to collect conversations online. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 62% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Custom Doll Invitations:** Disruptive innovation opportunity: Explore personalized marketing strategies using customized invitations to engage consumers. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Incorporate customized invitations and interactive experiences to enhance the fashion industry's marketing efforts. - **Food and Beverage:** Disruptive innovation opportunity: Combine food and fashion to create unique and engaging experiences, like creating cookies shaped like garments and accessories. - **Social Media:** Disruptive innovation opportunity: Develop marketing campaigns that encourage user-generated content and social media sharing, utilizing hashtags to collect online conversations. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Two-Sided Paper Dolls](https://www.trendhunter.com/trends/megadolls.md) - [Treat-Themed Crafting Dolls](https://www.trendhunter.com/trends/pretty-sweets.md) - [Imaginative Children's Holiday Campaigns](https://www.trendhunter.com/trends/childrens-holiday-campaign.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Phygital Fashion Dolls](https://www.trendhunter.com/trends/dress-to-impress-mystery-models.md) - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md) - [Snackable Fashion Statements](https://www.trendhunter.com/trends/snackable-fashion.md) - [In-Store DIY Packaging Stations](https://www.trendhunter.com/trends/packaging-station.md)