# Ever-Changing Eateries The 'What Happens When' Restaurant Installation is Undeniabl Unique By Yanis Rudzitis | Published 2011-02-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/unique-interior-installations References: [framemag](http://www.framemag.com/news/1793/What-Happens-When-II-by-Metrics-Design-Group.html) & [metricsdesigngroup](http://www.metricsdesigngroup.com/work/whathappenswhen/whathappenswhen.html) The 'What Happens When' installation is one that will change the focus of a [reclaimed space](https://www.trendhunter.com/trends/spaced-agency) in New York and explore the boundaries of dining experiences and play with [traditional dining out expectations](https://www.trendhunter.com/trends/restaurant-and-lounge). Throughout the nine months of this 'What Happens When' project, the interior, menu and identity of the restaurant space will change every 30 days. This will definitely become a truly [unique dining experience](https://www.trendhunter.com/trends/indias-dining-sector) for those who choose to visit the 'What Happens When' install throughout this period of time. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 26% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Evolving Restaurant Experiences:** With the 'What Happens When' installation, the trend of constantly changing dining experiences is highlighted, offering a new and exciting venture for the restaurant industry. - **Flexible Spaces:** The 'What Happens When' project showcases the trend of utilizing reclaimed spaces and transforming them into versatile venues that can adapt to different concepts and themes. - **Disruptive Menu Innovation:** By changing the menu every 30 days, the 'What Happens When' installation presents an opportunity for the food industry to experiment with innovative and unconventional menu offerings. ### Who This Affects Most - **Restaurant and Hospitality:** The constantly changing restaurant concept of 'What Happens When' opens up opportunities for the restaurant industry to create dynamic and captivating dining experiences. - **Interior Design:** The 'What Happens When' installation showcases the importance of adaptable interior design to accommodate changing themes and concepts in a reclaimed space. - **Menu Planning and Culinary Arts:** The 'What Happens When' project challenges traditional menu planning and offers a platform for culinary innovation with its ever-evolving menu. ## Related on Trend Hunter - [Modular Dining Spaces](https://www.trendhunter.com/trends/11-x-17.md) - [Studio-Transformed Artful Bistro](https://www.trendhunter.com/trends/form-us-with-love-2.md) - [Conceptually Transformed Restaurants](https://www.trendhunter.com/trends/nami-restaurant.md) - [Multi-Media Dining Experiences](https://www.trendhunter.com/trends/a-3d-journey-through-time.md) - [Gastronomic Immersive Design Installations](https://www.trendhunter.com/trends/banquet-echoes.md) - [Reclaimed Interior Spaces](https://www.trendhunter.com/trends/onyx-aether.md) - [Upgraded Experiential Museum Experiences](https://www.trendhunter.com/trends/museum-of-ice-creams.md) - [Artistic Dining Destinations](https://www.trendhunter.com/trends/daniels-room.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md)