# Creativity-Stimulating Perfumes McCann's Unique Fragrance Boosts Creativity Through Scent By Laura McQuarrie | Published 2016-08-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-fragrance References: [adweek](http://www.adweek.com/adfreak/deep-breaths-everyone-mccann-made-perfume-thats-meant-stimulate-creativity-172746) & [mccann.uy](http://www.mccann.com.uy/) There are tons of [unique fragrance products](https://www.trendhunter.com/trends/perfect-nonsense) on the market, but most are designed to evoke traits like courage, sensuality and freshness. To mark its 70th anniversary in Uruguay, [McCann Montevideo](https://www.trendhunter.com/trends/lotto-maxxing) created a limited-edition fragrance named 'I CANN Eau de Créativité,' which is designed to [boost one's creativity](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness). As Leándro Gómez, McCann Montevideo's CEO describes: "In our research, we determined that creativity is completely emotional and with no logical process. We also learned that scents are a powerful medium to convey emotions." I CANN Eau de Créativité is a unisex fragrance with notes of citrus fruits that boasts an unusual set of directions for application; the package for the perfume product notes that the bottle shouldn't be opened until inspiration hits. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 54% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Emotional Fragrances:** The trend of designing fragrances that target specific emotions, such as creativity. - **Scented Innovation:** The trend of using scents as a medium to enhance and stimulate various experiences. - **Unconventional Application:** The trend of creating unique and unconventional ways to use and apply fragrance products. ### Sectors Adopting This - **Fragrance Industry:** The fragrance industry can explore the development of more emotion-focused fragrances that can enhance specific moods or experiences. - **Marketing Industry:** The marketing industry can leverage the use of scents as a powerful tool to create unique and memorable brand experiences. - **Product Packaging Industry:** The product packaging industry can innovate by incorporating unconventional instructions or features on packaging to enhance user experience. ## Related on Trend Hunter - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Lab-Like Fragrances](https://www.trendhunter.com/trends/perfumer-extraordinaire.md) - [Spray Can Fragrances](https://www.trendhunter.com/trends/step-aboard.md) - [Flirty Functional Fragrances](https://www.trendhunter.com/trends/ludeaux-and-ludatrix.md) - [Festival-Inspired Fragrances](https://www.trendhunter.com/trends/natura.md) - [Confidence Booster Perfumes](https://www.trendhunter.com/trends/star-confidence.md) - [Expressive Individualistic Fragrances](https://www.trendhunter.com/trends/perfect-nonsense.md) - [Horror Film Fragrances](https://www.trendhunter.com/trends/the-scent-of-a-nightmare.md)