# Jaw Workout Classes Cadbury and 1Rebel are Teaming Up to Offer a Unique Fitness Class By Laura McQuarrie | Published 2017-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-fitness-class References: [timeout](https://www.timeout.com/london/blog/you-can-now-go-to-an-exercise-class-to-work-out-your-jaw-muscles-051017) & [cadbury](https://www.cadbury.co.uk/) To launch its newest product, the Dairy Milk Big Taste Peanut Caramel Crisp, [Cadbury](https://www.trendhunter.com/trends/cadbury-bars) is teaming up with 1Rebel to offer unique fitness classes in London. The 'Jaw Gym Class' is a 45-minute session that will have attendees performing "jaw cardio," "jaw stretches" and even "jaw push-ups," all with the intention of getting the jaw strong and ready to chew. Following the unique workout, participants will be given a taste of the new Cadbury Dairy Milk product flavor. With the rise of athleticism and athleisure, [novelty gym workouts](https://www.trendhunter.com/trends/ambitious-group-fitness) have become a popular way for brands to create special experiences. For instance, [Stubhub](https://www.trendhunter.com/trends/world-cup-cuts) launched a 'Crowd Surf Ready' class to get music-lovers ready for concerts and David Lloyd Clubs now offers a bed-based 'Napercise Class' for tired adults. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 55% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Novelty Gym Workouts:** Unique and uncommon workouts as a special brand experience - **Athleisure:** Fashionable and comfortable clothing that is suitable for exercise - **Product Tie-ins:** Partnering with brands to create unique experiences to promote new products ### Where This Applies - **Fitness:** Opportunities to create unique workout experiences that stand out in a crowded marketplace - **Food and Beverage:** Innovative ways to promote and market new products through experiential events and tie-ins with other industries - **Entertainment:** Creating fitness classes geared towards or inspired by concerts, movies or other forms of entertainment ## Related on Trend Hunter - [Co-Branded Public Exercise Sessions](https://www.trendhunter.com/trends/strong-moves.md) - [Snack Bar Fitness Promotions](https://www.trendhunter.com/trends/nkd-classpass-promotion.md) - [Mental Wellness-Boosting Workouts](https://www.trendhunter.com/trends/immersive-workout.md) - [Cutting-Edge Workout Experiences](https://www.trendhunter.com/trends/cuttingedge-workout-experiences.md) - [Pre-Workout Chews](https://www.trendhunter.com/trends/workout-candy.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Gamer-Focused Workout Series](https://www.trendhunter.com/trends/jack-links-1.md)