# Emoji-Based Gifting Platforms The 'Inmoji' System Turns Brand Logos into Unique Emojis By Katherine Pendrill | Published 2015-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-emojis References: [psfk](http://www.psfk.com/2015/08/inmoji-starbucks-emoji-mobile-gifting-peer-to-peer-monetization.html) & [inmoji](http://inmoji.com/) 'Inmoji' is a revolutionary new platform that helps brands turn their logos into unique emojis for use in different messaging services. Many brands have begun incorporating these expressive characters into their advertising and social media campaigns in recent years. Inmoji makes it even easier for these companies to use emojis as a way to interact with consumers. Inmoji works by helping brands turn their logos into unique emojis, which can then be embedded with specific content. These new icons can be used for different services such as loyalty programs, peer-to-peer gifting and mobile commerce. The idea is to give brands a new way to connect with consumers and ultimately open up alternative revenue streams without added development costs. Thus far, Inmoji has already created custom-branded emojis for companies such as [NBC](https://www.trendhunter.com/trends/live-television-streaming), [Walmart](https://www.trendhunter.com/trends/walmart-joy-fully) and [PayPal](https://www.trendhunter.com/trends/paypal-ads). Image Credit: Inmoji ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Emoji-based Marketing:** Brands can leverage emojis as a unique way to connect with consumers and enhance advertising campaigns. - **Emojis for Mobile Commerce:** The use of emojis in mobile commerce can offer brands the opportunity to boost engagement and drive sales. - **Custom-branded Emojis:** Creating custom-branded emojis enables companies to establish a distinctive brand identity and enhance customer interactions. ### Sectors Adopting This - **Marketing and Advertising:** The marketing and advertising industry can incorporate emoji-based strategies to create impactful campaigns and increase consumer engagement. - **E-commerce:** Emojis for mobile commerce can disrupt the e-commerce industry by providing a visually appealing and interactive shopping experience. - **Communications and Messaging:** The communications and messaging industry can utilize emoji-based gifting platforms to enhance user interactions and provide a fun and engaging messaging experience. ## Related on Trend Hunter - [Personalized Animated Emojis](https://www.trendhunter.com/trends/omoji.md) - [Social Animated Emojis](https://www.trendhunter.com/trends/rinko.md) - [AI Emoji Creators](https://www.trendhunter.com/trends/iemoji-ai.md) - [Personalized AI Emojis](https://www.trendhunter.com/trends/emojifyer-ai.md) - [Emoji-Inspired Beer Campaigns](https://www.trendhunter.com/trends/emojiless.md) - [Emoji Access Platforms](https://www.trendhunter.com/trends/tiktok-emoji-finder.md) - [Emoji Party Games](https://www.trendhunter.com/trends/speedmoji.md) - [AI Emoji Assistants](https://www.trendhunter.com/trends/emoji-bot.md) - [Emoji Asset Hubs](https://www.trendhunter.com/trends/emoji-saga.md)