# Flame-Grilled Glassware Burger King is Creating 1.5 Million Unique Drinking Glasses in France By Laura McQuarrie | Published 2019-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-drinking-glasses References: [adweek](https://www.adweek.com/brand-marketing/burger-king-is-giving-out-1-5-million-flame-grilled-drinking-glasses-in-france/) & [burgerking.fr](https://www.burgerking.fr/) Outside of the burgers that it serves on a daily basis, Burger King has experimented with creating a range of flame-grilled goods for promotional purposes and in France, it is now creating over a million unique drinking glasses over the fire. For a limited time, Burger King will be giving out its "[flame-grilled glasses](https://www.trendhunter.com/trends/glassware-charms)" with [Cheese and Bacon Whopper](https://www.trendhunter.com/trends/steakhouse-bacon-whopper) meals. Naturally, the drinking glasses are anything but perfectly shaped, as each one melts a little differently when exposed to intense heat. [Burger King France](https://www.trendhunter.com/trends/burger-king-france-anti-bullying) teamed up with tableware company ARC to create a total of 1,519,229 unique drinking glasses for this promotion, which are expected to become sought-after Burger King collectibles, as only a limited number of the unconventionally shaped glassware products will be available for a short time this year. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Flame-grilled Goods:** Opportunity for restaurants to experiment with flame-grilled products for promotional purposes. - **Unique Collectibles:** Limited edition, unconventionally shaped glassware products becoming sought-after collectibles. - **Collaborations with Tableware Companies:** Partnerships between restaurants and tableware companies to create unique and limited edition promotional items. ### Where This Applies - **Restaurant Industry:** Restaurants can offer flame-grilled promotional products to attract customers and generate buzz. - **Collectibles Industry:** Opportunity to create and sell limited edition, unconventional collectible items. - **Tableware Manufacturing Industry:** Tableware companies can collaborate with restaurants to design and produce unique and limited edition promotional items. ## Related on Trend Hunter - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Flaming Fare Dining Experiences](https://www.trendhunter.com/trends/flaming-grill-dining-experience.md) - [Artisan-Inspired QSR Drinks](https://www.trendhunter.com/trends/burger-king-drinks.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Quadruple Onion Burgers](https://www.trendhunter.com/trends/full-onion-burger.md) - [Guest-Inspired Premium Burgers](https://www.trendhunter.com/trends/ultimate-steakhouse-whopper.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [Competition-Born Burger Inventions](https://www.trendhunter.com/trends/burger-king-6.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md)