# Grassy Drying Racks SOD is Unique Dish Rack That Will Fit in Any Modern Home By Mesel Isaac | Published 2014-09-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/unique-dish-rack References: [blog.2modern](http://blog.2modern.com/2014/08/ny-now-sod-drying-rack-by-finell.html) & [finell.co](http://finell.co/product-category/homewares/dry/) SOD is a unique dish rack, from the brilliant Austin-based design company Finell that combines both modern and natural outdoor aesthetics into a sleek package. Unlike other turf-inspired dish racks, the SOD drying rack is special in that it forgoes any tackiness and instead focuses on being a stylish product of [modern home decor](https://www.trendhunter.com/trends/home-away-collection). SOD is made with a powder-coated aluminum tray, and silicone spikes that are available in either green or gray. While SOD is certainly a unique dish rack, it is also a luxury one, as it will cost you $140. If you feel like your kitchen has too much of a sterile feel, and want to add a [touch of the outdoors](https://www.trendhunter.com/trends/touch-grass-collection), then the SOD drying rack will certainly do the trick. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 33% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Natural-inspired Dish Racks:** There is an opportunity for designers to create other dish racks inspired by natural elements such as grass, flowers, or branches. - **Luxury Kitchen Accessories:** There is a trend towards unique, high-end kitchen accessories such as the SOD dish rack, which opens up opportunities for new luxury kitchen products. - **Powder-coated Aluminum Design:** The success of SOD's modern design may inspire more companies to use powder-coated aluminum in their products to achieve a similar sleek aesthetic. ### Industries Being Reshaped - **Home Decor:** SOD's unique design makes it a fit for the home decor industry, where there is potential for similar products inspired by outdoor elements to be created. - **Kitchen and Diningware:** SOD's main function as a dish rack places it in the industry of kitchen and diningware which could lead to the creation of more stylish and functional pieces for the modern home. - **Powder-coating and Aluminum Manufacturing:** As powder-coating and aluminum become popular materials for high-end design products like the SOD dish rack, there may be opportunities for innovation and growth in these industries. ## Related on Trend Hunter - [Compact Portable Dish Racks](https://www.trendhunter.com/trends/dish-rack-2.md) - [Air-Circulating Laundry Racks](https://www.trendhunter.com/trends/clothes-drying-rack-concept.md) - [Eco-Friendly Dish Drying Mats](https://www.trendhunter.com/trends/ecofriendly-dish-drying-mat.md) - [Minimal Gridded Umbrella Stands](https://www.trendhunter.com/trends/the-grid.md) - [Space-Efficient Drying Solutions](https://www.trendhunter.com/trends/spaceefficient-drying.md) - [All-in-One Kitchen Organizers](https://www.trendhunter.com/trends/kitchen-cleaning.md) - [Ergonomic Latticed Sofa Designs](https://www.trendhunter.com/trends/gardiners-sofa.md) - [Spinning Dishwasher Racks](https://www.trendhunter.com/trends/whirlpool-spinload-rack.md) - [Countertop Sprouting Trays](https://www.trendhunter.com/trends/the-ov.md)