# Beer-Dispensing Christmas Trees Carlsberg's Unique Christmas Tree Has Free Beer on Tap By Laura McQuarrie | Published 2015-12-08 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-christmas-tree References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-carlsbergs-beer-dispensing-christmas-tree/brands/article/1375851) & [carlsberg](http://www.carlsberg.co.uk/) Giving is a huge part of the holiday season, which Carlsberg seems to have embraced with a very unique Christmas tree. Just as the beer brand installed a beer-dispensing billboard earlier in the year, Carlsberg introduced a 27-foot decorated evergreen at London's South Bank, which was capable of doling out free beer. The first 100 people who arrived at the tree thirsty for a sample were able to grab a glass "beerble" ornament from the tree, which could be used as a vessel from which to sip the drink from. As well as a set of other festive beer-colored ornaments, the tree was topped with a large hop ornament. Surrounding the tree, brand representatives were also on scene giving away complimentary prizes to those who ventured out to see this unique Christmas tree. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 75% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Alcohol-centric Holiday Décor:** More companies will create innovative and interactive alcohol-themed holiday décor. - **Brand-sponsored Christmas Trees:** Brands will invest in unique and experiential Christmas trees to promote their products. - **Interactive Alcohol Sampling:** The trend of giving out free alcohol samples in creative ways will continue to grow. ### Who This Affects Most - **Alcohol and Beverage:** Alcohol and beverage companies will lead the way in creating unique holiday-themed installations. - **Marketing and Advertising:** More brands will invest in experiential marketing campaigns, especially around holidays. - **Event Planning and Management:** Event planners will incorporate interactive and immersive alcohol sampling experiences into their events. ## Related on Trend Hunter - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Drinking Vessel Ornaments](https://www.trendhunter.com/trends/beernaments.md) - [Tobacco-Scented Holiday Trees](https://www.trendhunter.com/trends/merry-high-light.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md) - [Premium Beer Fountains](https://www.trendhunter.com/trends/la-fontana-di-peroni.md) - [Spruce-Infused Pale Ales](https://www.trendhunter.com/trends/holiday-ipa.md) - [Branded Beer-Opening Nutcrackers](https://www.trendhunter.com/trends/beeropening-nutcrackers.md) - [Karaoke Christmas Trees](https://www.trendhunter.com/trends/holiday-tree-display.md)