# Flying Plane Catalogs This Unique Catalog Will Make You Want to Buy a Jet By Ian Andrew Panganiban | Published 2013-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/unique-catalog References: [designtaxi](http://designtaxi.com/news/358532/A-Clever-Plane-Catalog-That-Flies/) & [embraer](http://www.embraer.com/en-US/Pages/Home.aspx) This unique catalog from aircraft manufacturer Embraer showcases how serious the company is about flying. As a way to promote the company's new private jet to potential clients, the aircraft company created a 3D catalog that floats on air. The unique catalog book is designed with a 3D model of the company's airplane with a magnet embedded inside of the catalog, which gives the illusion of flight. By utilizing magnets, the company is able to feature its jets in a fashion that's sure to make it stand out from other private jet companies. The interesting ad campaign that the company has will definitely grab the attention of prospective clients -- mostly because not a lot privet aircraft manufactures have flying miniature planes as part of their catalog. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Magnet-based Advertising:** Embraer's flying plane catalog shows a disruptive innovation opportunity in magnet-based advertising for attracting potential clients. - **Interactive 3D Catalogs:** Embraer's flying plane catalog shows a disruptive innovation opportunity in creating interactive 3D catalogs as a unique marketing tool. - **Virtual Product Demonstrations:** Embraer's flying plane catalog shows a disruptive innovation opportunity in using virtual product demonstrations to showcase the features of a product. ### Who This Affects Most - **Private Jet Manufacturing:** Embraer's flying plane catalog shows a disruptive innovation opportunity in the private jet manufacturing industry for promoting and showcasing products. - **Advertising and Marketing:** Embraer's flying plane catalog shows a disruptive innovation opportunity in the advertising and marketing industry for creating unique and attention-grabbing campaigns. - **Aerospace and Aviation:** Embraer's flying plane catalog shows a disruptive innovation opportunity in the aerospace and aviation industry for using technology to create interactive and engaging promotional tools. ## Related on Trend Hunter - [Futuristic Bladeless Planes](https://www.trendhunter.com/trends/jetopetra.md) - [Personalized In-Flight Ads](https://www.trendhunter.com/trends/united-airlines-kinective-media.md) - [In-Air Wine Tastings](https://www.trendhunter.com/trends/in-air-wine-tastings.md) - [Senior-Friendly Flying Experiences](https://www.trendhunter.com/trends/magellan-jets.md) - [Premium Commercial Airlines](https://www.trendhunter.com/trends/magnifica-air.md) - [Bespoke Air Travel Apps](https://www.trendhunter.com/trends/bespoke-air-travel-app.md) - [Modular Concept Aircraft](https://www.trendhunter.com/trends/modular-concept-aircraft.md) - [Recycled Aircraft Credit Cards](https://www.trendhunter.com/trends/metal-credit-card.md) - [Flying Car Concepts](https://www.trendhunter.com/trends/flying-car-concepts.md)