# Fish-Flavored Candies This Unique Candy from UHA and Sanrio Looks and Tastes Like Salmon By Laura McQuarrie | Published 2015-07-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unique-candy References: [en.rocketnews24](http://en.rocketnews24.com/2015/07/08/salmon-flavored-puccho-candy-disgusting-or-delightful) & [puccho.jp](http://www.puccho.jp/kirimichan/) From chewing gum that tastes like meatballs to jelly beans that taste like freshly mowed grass, the world certainly has no shortage of [unique candy flavors](https://www.trendhunter.com/trends/malort-sucks). Now, Japanese candy company UHA and [Sanrio](https://www.trendhunter.com/trends/handmade-snack-charm) have teamed up to add one more unusual option. Although Sanrio is a brand that's best known for bringing Hello Kitty into the world, it also is responsible for the creation of a number of other fun characters, such as Kirimi the salmon filet. In Japan, UHA's Puccho candy is represented by a Puccho-kun, an anime mascot that was recently named the love interest of Sanrio's salmon character. This pairing is represented on a new co-branded candy that blends the classic chewy form of a Puccho candy with the flavor of [fishy salmon](https://www.trendhunter.com/trends/crunchy-fish-bites). Beyond just creating a flavor that curious people will be compelled to try, the love story between the two brand mascots makes the unique candy even more charming. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 61% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Novelty Candy Flavors:** The rise of novelty candy flavors presents an opportunity for companies to create unique and unexpected taste experiences. - **Candy Brand Collaborations:** Collaborations between candy brands create new and exciting flavor combinations, providing a chance for brands to differentiate themselves in the market. - **Character Branding in Candy:** The use of popular characters in candy branding, as seen with Sanrio and UHA, can create a unique emotional connection with consumers. ### Where This Applies - **Confectionery:** Innovation in candy flavors and branding provides an opportunity for confectionery companies to stand out in a crowded market. - **Licensing and Merchandising:** Collaborations between brands can extend beyond candy into licensing and merchandising agreements, creating new revenue streams. - **Social Media Advertising:** Using unique flavors and branding, candy companies can create shareable content for social media, increasing brand visibility and engagement. ## Related on Trend Hunter - [Amphibian-Inspired Gummy Candies](https://www.trendhunter.com/trends/haribo-awesome-axolotls.md) - [Sour Bacon-Flavored Candies](https://www.trendhunter.com/trends/sour-punch-bacon-bites.md) - [Crystal Seaweed Candies](https://www.trendhunter.com/trends/misaky-tokyo.md) - [Flavor-Free Candy Chews](https://www.trendhunter.com/trends/hichew-just-as-it-is-flavor.md) - [Seafood-Flavored Snack Chips](https://www.trendhunter.com/trends/fritolays-shaketoba-corn-chips.md) - [Candy-Scented Squish Toys](https://www.trendhunter.com/trends/squishi-products.md) - [Collaboration Graham Crackers](https://www.trendhunter.com/trends/goldfish-hello-kitty.md) - [Candy-Inspired Slime Experiences](https://www.trendhunter.com/trends/slime-experience.md) - [Gummy Jerky Candies](https://www.trendhunter.com/trends/chew-topia-gummy-jerky.md)