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# Archery Themed Credentials
These Unique Business Cards Transform Into a Working Bow and Arrow

By Alyson Wyers | Published 2014-07-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/unique-business-cards
References: [gizmodo](http://gizmodo.com/business-cards-that-turn-into-mini-bow-and-arrows-are-r-1604589820) & [facebook](https://www.facebook.com/media/set/?set=a.604116833029491.1073741832.170869296354249&type=1)

If you are on the hunt for unique business cards, this one designed by Filter Studios transforms into a miniature bow and arrow. The Longbow business cards were laser cut by Potato Press and created for an Australian video production firm.

The unique business cards are made out of mahogany, which breaks into three parts. This allows clients and new people in your network to hold on to your information while still having fun with the small bow and arrow. Given that the company's name is Longbow, it is extremely clever and appropriate that the flexible middle part of the business card turns into this particular weapon. With the help of an elastic and tooth pick, this portion of the card turns into a functioning archer's tool.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 85% | Activity: 89% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Interactive Business Cards:** Opportunity to disrupt the traditional palm-sized rectangular business card and embrace a more interactive design that reflects the individual or business's personality or industry.
- **Functional Promotional Items:** Opportunity to turn promotional materials, such as business cards, into useful items or tools that can provide additional value to clients and potential customers.
- **Personalized Marketing:** Opportunity to create personalized marketing materials that make potential customers take notice and remember the individual or business associated with the unique and memorable design.

### Who This Affects Most

- **Advertising and Marketing:** Opportunity for advertising and marketing agencies to offer creative and innovative designs to help individual and business clients stand out from their competition.
- **Hospitality and Tourism:** Opportunity for businesses that cater to tourists and visitors, such as hotels or travel agencies, to create unique and memorable promotional materials that represent their brand and the local culture or attractions.
- **Event Planning and Entertainment:** Opportunity for event planners and entertainment companies to create personalized and fun promotional items for events that guests will keep and remember.

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