# Exotic Superfood Beer This Unique Beer from Japan Contains Grapefruit and Peruvian Maca By Laura McQuarrie | Published 2015-03-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unique-beer References: [japantrends](http://www.japantrends.com/shibuya-beer-grapefruit-maca-craft-brew/) & [udagawacafe](http://www.udagawacafe.com/shibuyabeer/) Although "superfood" and "beer" are two words that are rarely found together, this unique beer brings the two closer in honor of Shibuya Day on April 28th. Aptly dubbed Shibuya Beer, this beverage will be served at several local restaurants and cafes in the popular Tokyo ward. Celebrating the color and flavor of the city, this beverage features an unusual ingredient list. The 5% beer made by Sankt Gallen contains grapefruit and the Peruvian [superfood maca](https://www.trendhunter.com/trends/all-phenoms-drinks), which is known for its abilities to boost energy and stamina levels. [Flavored beer beverages](https://www.trendhunter.com/trends/pandan-coconut-doughnut-ale) by Sankt Gallen are known for being extremely popular among women, mostly because of their sweet taste. As an [energy-boosting craft beer](https://www.trendhunter.com/trends/high-dry-lager) that's fit for the summer, this brew will definitely have a strong fan base. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 21% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Superfood Beer:** Combining beer with superfoods creates an opportunity for a unique and healthy beverage market. - **Flavored Craft Beer:** Continued innovation and experimentation with unusual flavors in beer brewing will continue in artisanal markets. - **Alternative Energy Drinks:** Expanding on the energy-boosting qualities of superfoods in beer, opportunities for non-alcoholic alternatives to energy drinks arise. ### Who This Affects Most - **Brewing:** Craft breweries can innovate by adding superfoods to their beer creations, appealing to health-conscious and adventurous drinkers. - **Restaurants and Cafes:** Integrating unique and unusual drinks into menus can attract new customers and generate buzz on social media. - **Sports and Fitness:** Developing alternative energy drinks made with superfoods can appeal to athletes and fitness enthusiasts looking for a natural boost. ## Related on Trend Hunter - [Functional Vitamin-Packed Lagers](https://www.trendhunter.com/trends/super-natural-lager.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Probiotic Beer Innovations](https://www.trendhunter.com/trends/probicient-beer.md) - [Pre-Workout Brews](https://www.trendhunter.com/trends/preworkout-brew.md) - [Adaptogenic Alcohol-Free Lagers](https://www.trendhunter.com/trends/alcoholfree-craft-beer.md) - [Functional Alcohol-Free Beers](https://www.trendhunter.com/trends/brewdog-mello.md) - [Better-For-You Beer Brands](https://www.trendhunter.com/trends/thrive-play.md) - [Seaweed-Infused Kombuchas](https://www.trendhunter.com/trends/seaweed-fermented-beverage.md) - [Delectably Tropical Mango Beers](https://www.trendhunter.com/trends/mango-beer.md)