# In-Shower Beer Beverages This Unique Beer Drink is to Be Consumed While Getting Ready By Laura McQuarrie | Published 2016-12-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unique-beer-drink References: [thedieline](http://www.thedieline.com/blog/2016/12/28/finally-a-pre-game-beer-thats-acceptable-in-the-shower) & [behance.net](https://www.behance.net/gallery/46393235/Shower-Beer) 'Shower Beer' is the name of a unique beer drink that's been created as part of a collaboration between creative agency Snask and the Pangpang Brewery. The bottled product is not to be confused for many cleansing beer-infused hair or body products that are now appearing on the market—but it is a beer that is meant to be consumed in the shower, or bathroom, while getting ready for a night out. Shower Beer is a [pale ale](https://www.trendhunter.com/trends/book-ipa) that's packaged in a particularly [small bottle](https://www.trendhunter.com/trends/worlds-smallest-beer) "meant to gulp in three sips." Since the collaborative beer's release, the creative agency reports that the first batch instantly sold out at its release party and the second batch is already in the works. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 72% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **In-shower Beverages:** The trend of in-shower beverages allows for unique and innovative experiences for consumers during their daily routine. - **Collaborative Products:** Collaborations between different industries, such as creative agencies and breweries, can result in unique and marketable products. - **Packaging Design:** Product packaging, such as Shower Beer's small bottle size, can enhance the experience and appeal of a product. ### Where This Applies - **Beverage Industry:** The beverage industry can capitalize on the trend of in-shower beverages by creating new and unique products to appeal to consumers. - **Creative Agency Industry:** Collaborating with other industries, such as breweries, can provide opportunities for agencies to create unique and marketable products for their clients. - **Packaging Industry:** Innovative packaging designs, such as Shower Beer's small bottle, can enhance the appeal of a product and provide opportunities for packaging companies to create new and innovative designs. ## Related on Trend Hunter - [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md) - [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Drinker-Specific Sunscreens](https://www.trendhunter.com/trends/beavertown-brewery-oil-your-neck.md) - [Work-Friendly Beers](https://www.trendhunter.com/trends/creative-juice.md) - [Beer-Filled Bath Spas](https://www.trendhunter.com/trends/bath-barley-spa.md) - [Beer Brand Beauty Products](https://www.trendhunter.com/trends/smootheriser.md) - [Brewed Beer-Scented Deodorants](https://www.trendhunter.com/trends/punk-ipa.md) - [Gamer Body Wash Campaigns](https://www.trendhunter.com/trends/irish-spring-nicesmelling-gaming-shower.md)