# Quilted Down Menswear UNIQLO Winter Campaign is a Puffed-Up Comfortable Affair By Marissa Brassfield | Published 2009-12-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-winter-campaign References: [thefashionisto](http://thefashionisto.com/blog/2009/11/uniqlo-down-sean-opry-jonatan-frenk/?utm_source=twitterfeed&utm_medium=twitter) & [uniqlo](http://www.uniqlo.co.uk/) The cold-weather season is in full swing, but this [UNIQLO](https://www.trendhunter.com/trends/modern-layering) winter campaign will have you cheering on snow and sleet, if only so you can rock a down jacket like the ones featured in the shoot above. My favorite jacket is the first one--sleek and comfortable are always a good combo in my book. Check out more images of the down jacket-filled UNIQLO winter campaign above, and keep clicking for more cutting-edge UNIQLO innovations from Trend Hunter's archives. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 47% | Activity: 12% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Quilted Down Menswear:** Opportunity for brands to incorporate quilted down materials into men's fashion, combining comfort and style. - **Winter Campaign:** Potential for businesses to create engaging winter campaigns that highlight warm and fashionable outerwear. - **UNIQLO Innovations:** Room for continuous innovation in the fashion industry by exploring new designs, materials, and technologies. ### Who This Affects Most - **Fashion:** Fashion brands can capitalize on the trend of quilted down menswear, offering stylish and cozy options. - **Retail:** Retailers can leverage winter campaigns to promote their assortment of trendy and functional outerwear. - **Textiles:** Textile manufacturers can develop new fabrics specifically tailored for quilted down menswear, enhancing performance and comfort. ## Related on Trend Hunter - [Timeless Winter Outwear](https://www.trendhunter.com/trends/fall-and-winter-line.md) - [Fall-Ready Techwear Essentials](https://www.trendhunter.com/trends/uniqloc-fw25.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Ornate Bullion Apparel](https://www.trendhunter.com/trends/uniqlo-x-marimekko-2024-new-years-collection.md)