# Informative Singing Alarms The Uniqlo 'Wake Up' App is Music to Earlybird's Ears By Courtney Scharf | Published 2012-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-wake-up References: [adverblog](http://www.adverblog.com/2012/05/10/uniqlo-wake-up-social-app/) & [uniqlo](http://www.uniqlo.com/wakeup/en/pc/) Approaching a way to connect to its customers more personally, Japanese clothing brand [Uniqlo](https://www.trendhunter.com/trends/uniqlo-6) has released an app that wakes users up with a sweet song about the weather. Though perhaps a bit over-the-top for some, the Uniqlo 'Wake Up' App is a cutesy, but informative way to start the day. Sure to appeal to its younger female market, the add-on is in line with the brand's image and is sure to get some downloads, if only out of curiosity alone. The [information-heavy alarm](https://www.trendhunter.com/trends/dunkin-x-hatch) works by citing [current weather information](https://www.trendhunter.com/trends/brzzy) in a musical tone. Wired to work with social media, the app also allows sleepyheads to share their wake-up messages on various platforms. Useful, lovable and informative, the Uniqlo 'Wake Up' app is a personal way for the brand to connect to its customers. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 18% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Musical Alarm Apps:** Creating informative, personalized alarm apps with musical elements that appeal to specific demographics for a unique customer experience. - **Weather-based Apps:** Leveraging weather data to create customized alarm apps that cater to specific weather patterns and personal preferences to enhance user experience. - **Social Media Integration:** Integrating social media sharing features into alarm apps to create communities around the brand, expand brand reach, and promote customer engagement. ### Who This Affects Most - **Fashion Retail:** Developing informative, entertaining apps that offer users a personalized experience, connecting customers to the brand in novel and engaging ways. - **Mobile App Development:** Developing customized musical alarm apps that use weather data, social media integration, and personalized features to create a unique and engaging user experience for specific demographics. - **Weather Forecasting:** Partnering with brands to provide weather data that can be transformed into personalized and informative musical alarm apps, bringing a new dimension to the weather forecasting industry. ## Related on Trend Hunter - [Motivational Wake-Up Tools](https://www.trendhunter.com/trends/alaarm.md) - [Digital Personality Alarm Clocks](https://www.trendhunter.com/trends/alarm-oclock.md) - [Coffee-Brewing Sunrise Alarm Clocks](https://www.trendhunter.com/trends/optimrise-sunrise-alarm-clock.md) - [Connected Light Smart Alarms](https://www.trendhunter.com/trends/wiim-wakeup-light.md) - [Connected Sunrise Alarm Clocks](https://www.trendhunter.com/trends/philips-smartsleep-connected-sleep-and-wakeup-light.md) - [Gentle Alarm Clocks](https://www.trendhunter.com/trends/arc-alarm-clock.md) - [Entertaining Weather Apps](https://www.trendhunter.com/trends/brzzy-weather.md) - [Silent Wearable Alarm Clocks](https://www.trendhunter.com/trends/silentwakeup.md) - [Weather-Based Dressing Apps](https://www.trendhunter.com/trends/howmanylayersidagse.md)