# Classic Comic Character Tees THe New Uniqlo UT Spring/Summer 2010 Campaign By Marissa Liu | Published 2010-04-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-ut-spring-summer-2010 References: [nicolaformichetti.blogspot](http://nicolaformichetti.blogspot.com/2010/04/uniqlo-ut-campaign-ss-10.html#links) & [uniqlo](http://www.uniqlo.com/ut/us/) Japanese mega-retailer [Uniqlo](https://www.trendhunter.com/trends/uniqlo-x-babymonster) is giving the classic retro rock tee a revival with the launch of the Uniqlo [UT](https://www.trendhunter.com/trends/unique-clothing-warehouse) Spring Summer 2010 collection. Featuring iconic images of Mickey Mouse, Donald Duck, C-3PO and Superman, to name just a few, Uniqlo is betting that the public will want a little [nostalgia this season](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi). The Uniqlo UT Spring Summer 2010 campaign stars a bevy of models and was photographed by famed photog Ellen von Unwerth and styled by the incomparable Nicola Formichetti. Click through the gallery and take a peek at the accompanying video to see more of the UT collection. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 37% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** Opportunity for clothing companies to create vintage-inspired pieces with iconic characters and prints. - **Nostalgia Marketing:** Opportunity for companies to tap into consumers' desire for nostalgia by incorporating retro designs into their products and campaigns. - **Cultural Iconography:** Opportunity for companies to incorporate recognizable pop culture symbols and images into their designs and marketing materials. ### Sectors Adopting This - **Clothing:** The clothing industry can create vintage-inspired pieces featuring iconic pop culture characters and designs to appeal to consumers' nostalgia. - **Marketing:** The marketing industry can incorporate retro designs and cultural iconography into campaigns to tap into consumers' desire for nostalgia and familiarity. - **Entertainment:** The entertainment industry can leverage classic pop culture images and designs to create merchandise and promotional materials for their franchises and properties. ## Related on Trend Hunter - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Anime-Inspired Graphic Apparel](https://www.trendhunter.com/trends/studio-ghibli-and-uniqlo.md) - [Anime Game-Inspired Graphic Apparel](https://www.trendhunter.com/trends/pokmon-trading-card-game.md) - [Limited Heritage-Honoring Apparel](https://www.trendhunter.com/trends/unique-clothing-warehouse.md) - [Anime-Inspired Minimal Streetwear](https://www.trendhunter.com/trends/daima-ut.md) - [Graphic Anime-Themed Shirts](https://www.trendhunter.com/trends/uniqlo-10.md) - [Artful Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/doraemon-meets-the-louvre.md)