# Video Game-Themed Clothing Capsules The Uniqlo UT Fortnite Collection is Highly Anticipated By Kalin Ned | Published 2019-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-ut-fortnite References: [highsnobiety](https://www.highsnobiety.com/p/uniqlo-ut-fortnite-collection/#slide-10) & [uniqlo](https://www.uniqlo.com/us/en/ut-graphic-tees/fortnite?awc=6771_1576509774_513fa3cff2b573367d02e50e0d7d251f) The highly anticipated Uniqlo UT Fortnite collection is said to hit stores on December 20th. It will feature a number of hoodies and tees that sport graphics from the cult-favorite video game which became a huge success after it was released in 2017 by [Epic Game](https://www.trendhunter.com/trends/epic-games). While the t-shirts will be sold for $14.90, the hoodies are made available to consumers for $29.90. This makes the Uniqlo UT Fortnite collection be quite affordable for fans. The collaboration spotlights graphics that take inspiration from "popular in-game outfits and items" like the Loot Llama and the Cuddle Team Leader, adding a whimsical flair. The Uniqlo UT Fortnite is yet another example of how the culture of video games is invading the fashion industry. Image Credit: Uniqlo ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 49% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Video Game-fashion Collaboration:** The Uniqlo UT Fortnite collection demonstrates the growing trend of video game and fashion collaborations, creating disruptive innovation opportunities. - **Affordable Video Game-themed Clothing:** The Uniqlo UT Fortnite collection's affordable price range presents an opportunity to tap into the market for budget-friendly video game-inspired clothing. - **Whimsical Video Game Graphics:** The use of whimsical graphics from popular video game outfits and items in the Uniqlo UT Fortnite collection opens up creative possibilities for incorporating fantasy elements into fashion. ### Where This Applies - **Fashion:** The Uniqlo UT Fortnite collection highlights the convergence of the video game and fashion industries, leading to potential disruptive innovations in both sectors. - **Gaming:** The collaboration between Uniqlo and Fortnite showcases the lucrative potential of incorporating video game themes into merchandise, offering new avenues for growth and innovation in the gaming industry. - **Retail:** The release of the Uniqlo UT Fortnite collection emphasizes the demand for video game-themed clothing, presenting opportunities for retailers to cater to the expanding market segment. ## Related on Trend Hunter - [Anime Game-Inspired Graphic Apparel](https://www.trendhunter.com/trends/pokmon-trading-card-game.md) - [Music Graphic Tee Capsules](https://www.trendhunter.com/trends/uniqlo-x-babymonster.md) - [Streetwear Video Game Crossovers](https://www.trendhunter.com/trends/kawspeely.md) - [Anime-Inspired Minimal Streetwear](https://www.trendhunter.com/trends/daima-ut.md) - [K-pop T-shirt Capsules](https://www.trendhunter.com/trends/uniqlo-x-treasure.md) - [Nostalgic Capsule Collections](https://www.trendhunter.com/trends/uniqlo-ut-x-tamagotchi.md) - [Luxury Gaming Capsules](https://www.trendhunter.com/trends/balenciaga-x-pubg.md) - [Online Game-Inspired Footwear](https://www.trendhunter.com/trends/crocs-x-fortnite-collection.md) - [Luxury Video Game Collaborations](https://www.trendhunter.com/trends/epic-games.md)