# Giant Insect-Infused Catalogs The Uniqlo 'Undercover' Lookbook Features Human-Sized Bugs By Cody Turner | Published 2012-07-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-undercover-lookbook References: [highsnobette](http://www.highsnobette.com/news/2012/07/30/uniqlo-undercover-fallwinter-2012-final-collection-lookbook/) & [hypebeast](http://hypebeast.com/2012/07/undercover-for-uniqlo-2012-fall-winter-lookbook-preview/) Japanese contemporary designer Jun Takahashi has collaborated together with the retailer [Uniqlo](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo) to produce the Uniqlo '[Undercover](https://www.trendhunter.com/trends/khaotique-noir)' lookbook for its Fall/Winter 2012 final collection. I was instantly drawn into these photographs because of the use of life-sized insects as models. A giant bumblebee can be seen practicing a large stand-up bass and a cricket, playing the violon among the new, well put-together collection from Uniqlo. In this final collaboration together for Takahashi and Undercover, the Uniqlo 'Undercover' lookbook contains clothing for both men and women, consisting of a new heat tech and [ultra light down](https://www.trendhunter.com/trends/uniqlo-puffertech). Items include many sweaters, zip-up sweatshirts, bottoms and footwear. The line also features attire for the colder months such as beanies, scarves, a leather jacket and an arctic military coat. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 91% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Giant Insect Models:** Using life-sized insects as models in fashion lookbooks presents a disruptive innovation opportunity to create unique and attention-grabbing advertising campaigns. - **Collaborative Design:** The collaboration between designers and retailers offers a disruptive innovation opportunity to create exclusive and limited-edition collections that generate excitement among consumers. - **New Materials and Technologies:** The introduction of heat tech and ultra light down in clothing provides a disruptive innovation opportunity to enhance comfort and performance in cold weather apparel. ### Who This Affects Most - **Fashion Retail:** The use of unconventional models in lookbooks can disrupt the fashion industry by challenging traditional beauty standards and attracting a broader range of customers. - **Advertising:** Creating visually striking campaigns with unconventional models presents a disruptive innovation opportunity to capture consumer attention and differentiate brands from competitors. - **Textile and Apparel Manufacturing:** The incorporation of new materials and technologies in clothing production offers a disruptive innovation opportunity to drive product innovation and meet evolving consumer needs. ## Related on Trend Hunter - [Biomimetic Fashion Lines](https://www.trendhunter.com/trends/nonhuman-life.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Insect-Inspired Technical Baggage](https://www.trendhunter.com/trends/metamorphosis-collection.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Future-Forward Layering Collections](https://www.trendhunter.com/trends/north-seainspired-fallwinter-2025-line.md) - [Playful Designer Knitwear Series](https://www.trendhunter.com/trends/uniqlo-and-anya-hindmarch.md) - [Ornate Bullion Apparel](https://www.trendhunter.com/trends/uniqlo-x-marimekko-2024-new-years-collection.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md)