# Topless Jeanvertising The Uniqlo Spring/Summer 2010 Collection is Unveiled By Ryan Hinkson | Published 2010-03-24 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-springsummer-2010 References: [designscene.net](http://www.designscene.net/2010/03/uniqlo-jeans-spring-summer-2010.html) & [uniqlo](http://www.uniqlo.com/uj/us/) Trying to sell jeans? What better way to get people to check them out than by making sure the models aren’t wearing anything but the jeans? Okay, maybe the jeans won’t be the first thing they look at but this kind of advertising will grab people’s attention. And Japanese clothing label [Uniqlo](https://www.trendhunter.com/trends/uniqlo-6) will be grabbing tons of attention with their [topless advertising](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty) for the [Uniqlo Spring/Summer 2010 jeans line](https://www.trendhunter.com/trends/uniqlos-2025-springsummer). If the slick black and white ads shot by photography duo Inez and Vinoodh aren’t enough to convince buyers, I’m sure the $39.95 price tag will. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Controversial Advertising:** Companies can explore controversial forms of advertising, such as using topless models, to grab people's attention and generate buzz for their products. - **Provocative Marketing:** Provocative marketing strategies, like featuring topless models, can create a sense of curiosity and intrigue among consumers, driving them to learn more about the brand and its offerings. - **Attention-grabbing Campaigns:** Creating attention-grabbing advertising campaigns, such as showcasing jeans with topless models, can help brands stand out in a crowded marketplace and draw customers' interest. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can experiment with unconventional advertising methods, like featuring topless models, to create a buzz around their new collections and differentiate themselves from competitors. - **Marketing and Advertising:** The marketing and advertising industry can explore unconventional and controversial approaches, such as using topless models in campaigns, to help their clients' brands make a memorable impact and increase brand awareness. - **Creative Photography:** The creative photography industry can collaborate with fashion brands to create provocative and visually striking advertisements, like the topless ads for Uniqlo, that grab people's attention and leave a lasting impression. ## Related on Trend Hunter - [One-Legged Luxury Fashion Jeans](https://www.trendhunter.com/trends/onelegged-jean.md) - [Inclusive Denim Campaigns](https://www.trendhunter.com/trends/torrid-jeans-for-life.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Apparel-Themed Pop-Up Cafes](https://www.trendhunter.com/trends/uniqlo-6.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Premium Linen Apparel](https://www.trendhunter.com/trends/uniqlos-2025-springsummer.md)