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# Simplistic Floral Backdrop Ads
The UNIQLO Silk and Cashmere Campaign Focuses on Minimalist Designs

By Meghan Young | Published 2013-08-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-silk-and-cashmere
References: [hypebeast](http://hypebeast.com/2013/7/uniqlos-silk-and-cashmere-campaigns-starring-chloe-sevigny-lily-donaldson-jeremy-everett-and-ryan-mcginley)

The casual chic clothing featured throughout the UNIQLO Silk and Cashmere ad campaign is complemented with soft pastel backdrops, some of which boast single stems of flowers that add more of a spring feel than a summer or even fall one. Of course, the outfits are appropriate for just about any season.

Starring American actress Chloe Sevigny, artist Jeremy Everett and Britain’s Lily Donaldson, the UNIQLO Silk and Cashmere ad campaign was shot by renowned photographer Ryan McGinley, who also makes a cameo appearance. According to Hypebeast, the collection will offer "42 unisex styles in 330 color and pattern options." The pieces are now available in stores and online around the world in 14 markets.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 48% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Minimalist Fashion:** Simplistic floral backdrops in the UNIQLO Silk and Cashmere campaign highlight the trend of minimalist fashion designs.
- **Soft Pastel Aesthetic:** The use of soft pastel backdrops in the UNIQLO Silk and Cashmere campaign reflects the growing trend of a soft pastel aesthetic in fashion and advertising.
- **Unisex Styles:** The UNIQLO Silk and Cashmere collection offers a range of unisex styles, contributing to the trend of gender-neutral fashion.

### Who This Affects Most

- **Fashion Retail:** Fashion retailers can capitalize on the minimalist fashion trend by offering simplified designs that appeal to consumers seeking a clean and effortless style.
- **Advertising & Marketing:** The use of soft pastel backdrops in advertising campaigns presents opportunities for agencies and photographers to create visually appealing and on-trend visuals for brands.
- **Gender-neutral Fashion:** Brands in the fashion industry can embrace the trend of unisex styles, providing inclusive and diverse options that cater to a wider range of customers.

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