# AI Shopping Assistant Apps 'Uniqlo ID' is Powered by Google Assistant & Machine Learning Tech By Laura McQuarrie | Published 2018-08-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-iq References: [thecurrentdaily](https://thecurrentdaily.com/2018/08/02/uniqlo-digital-concierge-google-assistant/) & [uniqlo](https://www.uniqlo.com/jp/iq/) '[Uniqlo](https://www.trendhunter.com/trends/uniqlo-sherway) IQ' is a new digital concierge service from the Japanese casual wear retailer Uniqlo that is now available to consumers in Japan who wish to find [style inspiration and clothing recommendations](https://www.trendhunter.com/trends/clothly-ai) with ease. The [AI shopping system](https://www.trendhunter.com/trends/ai-retail-shopping-assistant) is powered by Google Assistant and machine learning technology so that consumers are able to conduct smart searches by occasion, items seen in magazines, color or even their daily horoscope. Interactions with Uniqlo ID can happen through a chat interface or voice commands, which means that conversing with the digital assistant is a highly personal experience that is set on meeting one's individual needs. Uniqlo ID is now available via the Uniqlo app, as well as the social media platform LINE and Google Assistant. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 19% | Activity: 75% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Personalized Shopping:** AI shopping assistants like Uniqlo ID provide personalized style recommendations based on individual preferences and needs. - **Voice Commerce:** The integration of AI shopping assistants with voice commands enables convenient and hands-free shopping experiences. - **Smart Search Technology:** AI shopping assistants utilize machine learning and smart search algorithms to help users find specific clothing items based on various criteria. ### Where This Applies - **Retail:** AI shopping assistants can disrupt the retail industry by enhancing the online shopping experience and increasing customer engagement. - **Fashion:** The fashion industry can leverage AI shopping assistants to provide personalized style recommendations and stay ahead of trends. - **Technology:** AI shopping assistants showcase the potential of artificial intelligence and machine learning technologies in transforming consumer interactions and shopping experiences. ## Related on Trend Hunter - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [AI-Powered Wardrobe Management Apps](https://www.trendhunter.com/trends/closetiq.md) - [AI-Powered Shopping Tools](https://www.trendhunter.com/trends/google-ai.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI Style Assistants](https://www.trendhunter.com/trends/fitcheck-ai1.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [AI Style Assistants](https://www.trendhunter.com/trends/clothly-ai.md)