# Voice-Enabled Digital Concierges Uniqlo IQ Voice Assistant Helps Track Purchases By Justin Lam | Published 2018-12-05 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-iq-voice-assistant References: [econsultancy](https://econsultancy.com/how-uniqlo-is-personalising-the-shopping-experience-with-google-powered-app/) Plenty of brands have already leveraged AI-powered text and voice offerings, but the [Uniqlo](https://www.trendhunter.com/trends/uniqlo-sherway) IQ voice assistant aims to innovate the industry by incorporating multiple functions. Instead of focusing just on e-commerce and customer purchases, the Uniqlo IQ voice assistant aims to be an all-around digital concierge that can provide everything from [AI-based product recommendations](https://www.trendhunter.com/trends/ralph-lauren-ask-ralph) to voice-enabled customer service. This distinct new AI-powered voice assistant will be fully integrated into the brand's mobile app in Japan. Uniqlo IQ will also feature full integration with [Google](https://www.trendhunter.com/trends/aipowered-virtual-assistant), ensuring users can tap their Google-powered voice assistants to answer questions relating to shipping times and stock availability. This focus makes Uniqlo IQ distinct in the voice assistant retail space, as it aims to fill a customer service gap and strays away from traditional retail uses of voice assistants. Image Credit: Uniqlo ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 3% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [AI](https://www.trendhunter.com/ai) ## Key Themes ### Why This Trend Is Growing - **Multifunctional Voice Assistants:** There is an opportunity to develop voice assistants with multiple functions to cater to customer needs. - **AI-based Product Recommendations:** Implementing AI-based product recommendations in voice assistants can improve customer experience and satisfaction. - **Voice-enabled Customer Service:** Voice-enabled customer service through digital concierges can enhance customer convenience and response time. ### Industries Being Reshaped - **Retail:** Retail industries can innovate their digital customer experience by integrating voice-enabled digital concierges with multiple functions and AI-based recommendations. - **Technology:** Technology industries can develop more advanced voice assistants that can provide integrated solutions for customer service and e-commerce. - **Hospitality:** Hospitality industries can adopt voice-enabled digital concierges to offer an immersive personalized experience to their guests. ## Related on Trend Hunter - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [AI-Powered Shopper Voices](https://www.trendhunter.com/trends/aipowered-shopper-voice.md) - [AI-Powered Takeout Voice Assistants](https://www.trendhunter.com/trends/just-eat-ai-voice-assistant.md) - [Denim Shopping Voice Assistants](https://www.trendhunter.com/trends/levis-jeans-fit-guide.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [AI Grocery Assistants](https://www.trendhunter.com/trends/albertsons-3.md) - [Generative AI Shopping Assistants](https://www.trendhunter.com/trends/ai-retail-shopping-assistant.md) - [AI-Powered Wardrobe Management Apps](https://www.trendhunter.com/trends/closetiq.md) - [In-Store AI Stylists](https://www.trendhunter.com/trends/sketchers-luna.md)