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# Stacked Shirt Shops
The Uniqlo Ginza by Wonderwall Inc. Highlights Transparent Design

By Jana Pijak | Published 2012-07-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-ginza-by-wonderwall-inc
References: [frameweb](http://www.frameweb.com/news/uniqlo-ginza-by-wonderwall-inc-) & [wonder-wall](http://wonder-wall.com/)

The [Uniqlo Ginza](https://www.trendhunter.com/trends/toronto-eaton-centre-store) by Wonderwall Inc. is a clothing shop that highlights the concept of transparent design. Located in the heart of Tokyo, this bold retail space features an optically deceiving facade that towers over a busy street.

The stacked glass structure appears to hold six large stories at first glance but reveals to house 12 smaller levels. Tricking those passing it by, this awe-inspiring retail space is the opposite of traditional.

Designer Masamichi Katayama and his team aimed to create a space reflective of the [UNIQLO](https://www.trendhunter.com/trends/uniqlo-new-toronto-location) brand. From differently designed multiple levels to a slew of clever product displays, this eccentrically elegant shop features eye-catching details like [decorative t-shirt art installations](https://www.trendhunter.com/trends/mini-market-popup) that are perfectly juxtaposed against sleek finishes and simplistic structural details.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 66% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Transparent Design:** Disruptive innovation opportunity: Explore the use of transparent materials in retail environments to create visually stunning and unique shopping experiences.
- **Optical Illusion Facades:** Disruptive innovation opportunity: Experiment with architectural designs that deceive and intrigue passersby, creating a sense of wonder and drawing them into retail spaces.
- **Decorative Product Displays:** Disruptive innovation opportunity: Combine art installations with product displays to create visually striking and memorable shopping environments.

### Industries Being Reshaped

- **Retail Design:** Disruptive innovation opportunity: Integrate innovative architectural and interior design elements to enhance the customer experience and differentiate brands in the competitive retail industry.
- **Fashion Retail:** Disruptive innovation opportunity: Incorporate creative and interactive displays to elevate the shopping experience and attract customers in the ever-evolving fashion retail industry.
- **Architectural Design:** Disruptive innovation opportunity: Push the boundaries of architectural design by exploring optical illusions and unconventional use of materials to create captivating and memorable buildings.

## Related on Trend Hunter

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- [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md)
- [Tactile Fashion Boutique Designs](https://www.trendhunter.com/trends/xiaozhuo.md)
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- [Elevated Flagship Stores](https://www.trendhunter.com/trends/toronto-eaton-centre-store.md)
