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# Affordable Art Collaborations
This Uniqlo Collection Features Jeffrey Deitch's Work for Under $100

By Riley von Niessen | Published 2017-01-16 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-collection
References: [hypebeast](http://hypebeast.com/2017/1/uniqlo-jeffrey-deitch-art-for-all-shops) & [businessoffashion](https://www.businessoffashion.com/articles/bof-exclusive/bof-exclusive-uniqlo-partners-with-jeffrey-deitch-on-art-for-all-shop-in-shops)

The [Uniqlo](https://www.trendhunter.com/trends/kaws-warhol-ut) collection dubbed 'Art for All' comes from a [collaboration](https://www.trendhunter.com/trends/joy-artist-capsule) that the Japanese fast fashion brand did with Jeffrey Deitch, a widely renowned art curator and gallerist.

As the name of the project suggests, the aim of it is to offer unique items that are highly accessible -- with the majority of the decorative items retailing for under $30 USD. While the prices vary, none of the items within the Uniqlo collection will cost more than $100 USD.

The whole [limited-edition series](https://www.trendhunter.com/trends/limitededition-print-series) will be available at New York's Uniqlo flagship stores, which are located at Soho and 34th Street. At these spaces, promotional art events will also be hosted -- such as a "live screen-printing showcase" that will feature Jane Dickson, AIKO, Daze, and Tom Otterness.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 43% | Activity: 56% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Affordable Art:** Disruptive innovation opportunity: Explore ways to democratize the art industry by making art more affordable and accessible to a wider audience.
- **Limited-edition Collaborations:** Disruptive innovation opportunity: Capitalize on the trend of collaborating with influential artists and curators to create limited-edition collections that generate excitement and exclusivity.
- **Live Art Events:** Disruptive innovation opportunity: Create immersive experiences by hosting live art events that engage consumers and provide unique interactive opportunities.

### Industries Being Reshaped

- **Fast Fashion:** Disruptive innovation opportunity: Innovate within the fast fashion industry to incorporate art collaborations and limited-edition collections, attracting a wider customer base.
- **Art Retail:** Disruptive innovation opportunity: Explore new business models in the art retail industry to make art more accessible and affordable for consumers.
- **Experiential Marketing:** Disruptive innovation opportunity: Partner with brands to create live art events that enhance the overall consumer experience and create memorable brand interactions.

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