# Tilt-Shift Calendars The Uniqlo Calendar Uses a Revealing Form of Photography By Ariel Weber | Published 2012-11-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-calendar References: [adverblog](http://www.adverblog.com/2012/11/28/uniqlo-calendar-thingy/) & [uniqlo](http://www.uniqlo.com/calendar/) Japanese clothing brand has released the [Uniqlo](https://www.trendhunter.com/trends/uniqlo-sherway) calendar that makes use of tilt-shift photography, which showcases miniature landscapes. The calendar features sped up images of scenes from 140 different cities all around Japan. Some of the imagery includes cultural events, scenery of forests and even a golf course. You are also able to select which specific season you would like to commemorate. Included in the calendar is the date and shows you the weather of your specific region. The video continues as an energetic track plays in the background. The sped up and fast glimpses of Japan and its culture is a very distinct concept that may be a bit puzzling as a marketing campaign but is truly aesthetically beautiful. The Uniqlo calendar while available online as well as available for [Iphone](https://www.trendhunter.com/trends/timelapse-content) or [Ipad](https://www.trendhunter.com/trends/tech-accessories1). ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Tilt-shift Photography:** Tilt-Shift Photography will become a popular tool for marketing campaigns, providing an aesthetically beautiful option for showcasing products and locations with it miniature landscapes. - **Personalized Calendars:** Customised Calendars that display personalised information such as weather and seasonal events, will be a highly-marketable and profitable item in the future - **Digitized Calendar:** Digitized Calendars will continue to become more popular and offer a unique user experience. Incorporating features like video and pleasing designs that pull customers into the product will be a key area of growth. ### Industries Being Reshaped - **Retail Industry:** Retail Companies can use this technology to create more engaging and personalized experiences for their customers through the use of Customized calendars. - **Tourism Industry:** The Tourism Industry can use the Tilt Shift Photography trend to incorporate Virtual tours, providing a more intimate experience of location through miniature landscapes. - **Digital Marketing Industry:** The Digitized Calendar trend can be used by the Marketing Industry to create unique visual content that creatively markets products and services for companies. ## Related on Trend Hunter - [Coastal Desk Calendars](https://www.trendhunter.com/trends/lighthouse-calendar.md) - [Miniaturized Product Art Photographs](https://www.trendhunter.com/trends/small-muji.md) - [Climate-Awareness Wool Calendars](https://www.trendhunter.com/trends/irreversible-scale.md) - [Flipping Mechanical Desktop Calendars](https://www.trendhunter.com/trends/gnomon-perpetual-flip-calendar.md) - [Colorful Poster-Sized Wall Planers](https://www.trendhunter.com/trends/big-wall-calendar.md) - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Interactive Scheduling Tools](https://www.trendhunter.com/trends/spatial-calendar.md) - [Exclusive Retailer-Backed Capsules](https://www.trendhunter.com/trends/uniqlo-8.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md)