# Retro Pier-Inspired Editorials Uniqlo and J.W Anderson's Collection Was Shot at Brighton Pier By Ell Smith | Published 2018-01-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uniqlo-and-jw-anderson References: [hypebae](https://hypebae.com/2018/1/jw-anderson-uniqlo-spring-summer-2018-collaboration-first-look) & [uniqlo](http://www.uniqlo.com/ca/en/) After last year's successful collaboration, [Uniqlo](https://www.trendhunter.com/trends/british-watersports-collegiate-prep) and J.W Anderson joined forces for a second time, this time offering consumers a Spring/Summer 2018 line that was inspired by the U.K's Brighton Pier. The nostalgic editorial takes the viewer back to the 50's, when the famed British pier attracted tourists from around the world, and served as one of the country's favorite vacation getaways. Staying true to Anderson's style, this line features an assortment of [unisex selections](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025) and incorporates plenty of stripes and bold pattern combinations. The famed designer J.W Anderson described the collection ans its inspiration as, "Something which is very lightweight, very airy, with a lot of linen, and cotton that has a 1950’s subcultural movement. With a little bit of ease and something which is quintessential.” Image Credit: Uniqlo ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 44% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Fashion:** Opportunity for brands to create collections that tap into nostalgia and evoke a sense of sentimentality. - **Unisex Clothing:** Potential for designers to create gender-neutral fashion lines that cater to a wider range of consumers. - **Bold Patterns:** Chance for brands to experiment with eye-catching patterns and mix-and-match combinations. ### Sectors Adopting This - **Fashion:** Fashion brands can leverage nostalgia and unisex clothing to create unique collections that resonate with consumers. - **Photography:** Photographers can explore retro themes and settings to create visually captivating and nostalgic editorials. - **Tourism:** The tourism industry can take inspiration from iconic locations to create immersive experiences for travelers. ## Related on Trend Hunter - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Fisherman Style Collaborative Fashion](https://www.trendhunter.com/trends/jw-anderson-x-uniqlo.md) - [Eclectic Collaboration Fashion Capsules](https://www.trendhunter.com/trends/pleasing-and-jw-anderson.md) - [Collaborative Artful Runway Capsules](https://www.trendhunter.com/trends/michael-clark.md) - [Fashion-Forward Insulated Jackets](https://www.trendhunter.com/trends/moncler-and-jw-anderson.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [UK Designer T-Shirt Collabs](https://www.trendhunter.com/trends/uniqlo-x-anya-hindmarch.md) - [Designer Fashion Collaborations](https://www.trendhunter.com/trends/uniqlo-c-springsummer-2025.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md)