# Hip-Hop Fashion Shoots Union x Mark Mcnairy x Mos Def Photography Shows the Rapper in Full Swag By Matt Ho | Published 2011-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/union-x-mark-mcnairy-x-mos-def References: [slamxhype](http://slamxhype.com/fashion/mos-def-x-union-x-mark-mcnairy-photo-shoot/) & [unionlosangeles](http://www.unionlosangeles.com/blog/2974/mos-def-aka-flaco-bey-union-x-mcnairy-shoot/) [Fashion and hip-hop](https://www.trendhunter.com/trends/de-la-soul-x-levis) once again collide in the beautifully subtle Union x Mark Mcnairy x Mos Def photoshoot. Union and Mark Mcnairy had collaborated on a pair of [swag shoes](https://www.trendhunter.com/trends/concrete-boys-air-force-1) with a name that's just as cool called the Blue Bey. The images from the Union x Mark Mcnairy x Mos Def photoshoot depicts one of the best [hip-hop artists today](https://www.trendhunter.com/trends/supreme-x-wutang-clan) kicking it back in the bright collective environment of the Union store. The man is all smiles as he shows off just how well he can rock the Blue Beys with his equally impressive attire. It's hard not to see why he looks so happy -- he can honestly do no wrong, whether it's music or movies. As for the shoes, they have a black upper contrasted by ocean blue soles and white laces that complement any formal attire beautifully. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 44% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Fashion-hip-hop Collaboration:** Opportunity for fashion brands and hip-hop artists to collaborate on unique clothing and accessory collections that appeal to their target audiences. - **Celebrity Fashion Photography:** Demand for high-quality fashion photography featuring popular celebrities to showcase the latest fashion trends and inspire consumer purchases. - **Sneaker Culture:** Growing interest in limited-edition sneakers and sneaker collaborations, creating opportunities for brands to release exclusive designs and engage with sneaker enthusiasts. ### Who This Affects Most - **Fashion:** Fashion brands can leverage the popularity of hip-hop culture to create innovative and trendy clothing lines that resonate with young consumers. - **Photography:** Photographers specializing in celebrity fashion shoots can tap into the demand for high-quality visuals that capture the essence of hip-hop fashion. - **Footwear:** Sneaker brands can capitalize on the sneaker culture trend by collaborating with hip-hop artists to design and release exclusive sneaker collections that appeal to sneaker enthusiasts. ## Related on Trend Hunter - [Celebratory Hip-Hop Collaborations](https://www.trendhunter.com/trends/hiphop-collaboration.md) - [Footwear-Centric Interactive Campaigns](https://www.trendhunter.com/trends/trailgrip-momint.md) - [Hip Hop Fashion Exhibitions](https://www.trendhunter.com/trends/fresh-fly-and-fabulous.md) - [Music Culture-Fused Streetwear](https://www.trendhunter.com/trends/paper-planes-1.md) - [Dynamic Textural Collaborative Shoes](https://www.trendhunter.com/trends/thug-club-1.md) - [Neutral Tonal Lifestyle Footwear](https://www.trendhunter.com/trends/9060-sneaker-colorway.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [Rapper-Collaborative Bright Sneakers](https://www.trendhunter.com/trends/action-bronson-and-new-balance.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md)