# Patriotic Auto Wraps Union Jack Lotus Exige S By Bianca | Published 2008-03-30 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/union-jack-lotus-exige-s References: [autoblog](http://www.autoblog.com/2008/03/29/thats-a-wrap-union-jack-lotus-exige-s-filmed-for-discovery-cha/) Want to show your patriotic side in style? Consider a full-body car decal. *Way* cooler than Austin Power's ride, the Discovery Channel featured a piece on this customization process, starring a [Lotus](https://www.trendhunter.com/trends/lotus-advanced-performance) Exige S with a Union Jack pattern. Auto wraps are skins for your cars that let you customize their appearance without doing so permanently. After the it was shown on *How Do They Do It?*, the car made its way on tour to Lotus dealers around the UK; this would be a fun one to spot whizzing by you! Auto wraps are cool for many things, not just personal expression. Considering it took four people only about 10 hours to wrap this [sports car](https://www.trendhunter.com/trends/aston-martin-valiant), imagine how easy it would be to turn [sexy cars](https://www.trendhunter.com/trends/supersport) like this one into speedy billboards? ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 48% | Activity: 73% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Auto Wraps:** The trend of using auto wraps to personalize vehicles or turn them into billboards is a disruptive innovation for the advertising industry. - **Patriotic Designs:** The trend of using patriotic designs in auto wraps presents a disruptive innovation opportunity for companies looking to promote national pride with their products or advertising. - **Quick Customization:** The trend of using auto wraps for customization presents a disruptive innovation opportunity for the automotive industry, allowing for seamless and temporary changes to a vehicle's appearance. ### Who This Affects Most - **Automotive Industry:** Auto wraps represent a disruptive innovation for the automotive industry, offering a new way to customize and personalize vehicles. - **Advertising Industry:** Auto wraps present a disruptive innovation opportunity for the advertising industry, offering an effective way to turn vehicles into mobile billboards. - **Graphic Design Industry:** The trend of using auto wraps for customized designs presents a disruptive innovation opportunity for the graphic design industry, encouraging creative and expressive designs specifically for vehicles. ## Related on Trend Hunter - [Bespoke Car Art](https://www.trendhunter.com/trends/Tattoo-Inspired-Land-Rover.md) - [Uniquely Personalizable Supercars](https://www.trendhunter.com/trends/765lt-spider.md) - [Color-Changing Outdoor SUV Concepts](https://www.trendhunter.com/trends/600-premium-aap-build.md) - [Bespoke Outdoor-Ready SUVs](https://www.trendhunter.com/trends/galpin.md) - [Bespoke Modern Autos](https://www.trendhunter.com/trends/jaguar-etype.md) - [Ultra-Exclusive Sports Car Programs](https://www.trendhunter.com/trends/lotus-advanced-performance.md) - [Immersive Ultra-Fast Electric Vehicles](https://www.trendhunter.com/trends/emeya.md) - [Vegas-Themed Supercars](https://www.trendhunter.com/trends/project-viva.md) - [Customizable Premium Car Programs](https://www.trendhunter.com/trends/sv-bespoke-commissioning-suite.md)