# Italian Cyclist Timepieces Unimatic's L’Erioca Field Watch Celebrates 25 Years of Vintage Cycling By Kanesa D | Published 2022-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unimatic-1 References: [hypebeast](https://hypebeast.com/2022/10/leroica-x-unimatic-field-watch-celebrates-25-anniversary-vintage-cycling-series) & [timeunique](https://timeunique.com/en/product/unimatic-u1-eroica/) [Unimatic](https://www.trendhunter.com/trends/unimatic-3) is launching a new gradient-dialed field watch in honor of the 25th anniversary of the L’Eroica vintage cycling tournament held in Chianti, Italy. Unimatic for L’Erioca brings the ‘Modello Uno Ref. U1-ER’ anniversary watch, a limited edition timepiece that is encased in a stain-brushed stainless steel case with a gradient red and black L’Eroica dial. A 41-hour power reserve 3Hz [Seiko](https://www.trendhunter.com/trends/unimatic-prodiver-modello-uno) NH35A calibre automatic movement is housed within, and the caseback is inscribed with the L'Eroica 25th Anniversary emblem. The watch also boasts luminescent indices in Super-LumiNova C1, as well as “phantom ladder” hour and minute hands. The watch comes with a sand-colored fabric band in addition to a perforated black leather "racing" strap. The L’Eroica x Unimatic ‘Modello Uno Ref. U1-ER’ is available now via [Time Unique](https://www.trendhunter.com/trends/aquaracer-solargraph-sundowner). Image Credit: Unimatic ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 52% | Activity: 20% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Gradient-dialed Watches:** Opportunity for watchmakers to incorporate gradient colorways in their timepieces. - **Luminescent Indices and Hands:** Innovative use of Super-LumiNova C1 for better visibility in low-light conditions. - **Celebrating Sporting Events with Limited Edition Timepieces:** Unique opportunity for brands to create commemorative watches for milestone events. ### Industries Being Reshaped - **Watchmaking:** The watchmaking industry can leverage gradient dials and luminescent hands and indices to produce innovative timepieces. - **Sports Events/marketing:** Brands can celebrate sporting events by creating exclusive products like limited edition timepieces. - **Retail/e-commerce:** Retailers can offer limited edition products like the L'Eroica x Unimatic ‘Modello Uno Ref. U1-ER’ via online platforms. ## Related on Trend Hunter - [Minimalist Monochromatic Timepieces](https://www.trendhunter.com/trends/unimatic-3.md) - [Ultra-Durable Timepiece Collections](https://www.trendhunter.com/trends/unimatic-toolwatch-series.md) - [Illuminating Minimalist Timepieces](https://www.trendhunter.com/trends/unimatic-modello-cinque-unilight.md) - [Pristine Titanium Watches](https://www.trendhunter.com/trends/unimatic-2.md) - [Stealthy All-Black Timepieces](https://www.trendhunter.com/trends/unimatic-x-maxfield-modello-tre-u3sm-chronograph-watch.md) - [Minimalist Deep Sea Timepieces](https://www.trendhunter.com/trends/unimatic-prodiver-modello-uno.md) - [Stealthy Blacked-Out Timepieces](https://www.trendhunter.com/trends/unimatic-allblack-series.md) - [Stealthy Black Watches](https://www.trendhunter.com/trends/unimatic-x-maxfield.md) - [Three-Way Collaborative Watches](https://www.trendhunter.com/trends/ruf-capsule-collection.md)