# Full-Format Hotel Amenities Unilever Partners with IHG Hotels to Launch Sustainable Amenities By Niko Pajkovic | Published 2022-07-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/unilever References: [unilever](https://www.unilever.com/news/news-search/2022/unilever-international-enters-deal-to-make-hotel-stays-more-sustainable/) & [unilever](http://unilever.com)  [Unilever International](https://www.trendhunter.com/trends/radox) has partnered with [IHG Hotels & Resorts](https://www.trendhunter.com/trends/even-hotels1) to help the chain reduce its use of single-use plastics. More specifically, the partnership will see the brand's hotels and resorts swap out bathroom miniatures for bulk amenities, which, as defined by the company, are any bottles or dispensers that are larger than 235ml in size and that are not replaced after a guest leaves. Starting now, IHG Hotels & Resorts will begin offering guests a range of [Dove](https://www.trendhunter.com/trends/refillable-antiperspirants) products, including body wash, hand wash, shampoo, conditioner, and body lotion. All of these products will be offered in "full-sized" formats rather than in throw-away bottles. As a result of the switch, the company predicts that it will save approximately 850 tonnes of plastic per year in America alone. “We are pleased to partner with IHG Hotels & Resorts to help extend sustainable living into the travel industry by providing bathrooms with bulk amenities. Through this collaboration, IHG’s guests will enjoy a range of products from Dove during their stay, while reducing their use of plastic.” Image Credit: Unilever ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 41% | Activity: 54% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Hospitality:** Eco-friendly initiatives in hotels, such as swapping single-use plastics with bulk amenities, create opportunities for improving customer satisfaction and environmental impact. - **Full-sized Toiletries:** Full-sized product offerings in hospitality settings may lead to enhancements in brand image and increased customer loyalty to eco-friendly, sustainable practices. - **Partnerships for Sustainability:** Collaborations between hospitality chains and consumer goods manufacturers emphasize the growing movement for eco-friendly business practices and shared values. ### Where This Applies - **Environmental Consultancy:** Consultants experienced in sustainable practices can help businesses identify and implement eco-friendly alternatives, meeting increasing consumer demand for green alternatives. - **Green Packaging:** Innovative packaging solutions for eco-friendly products and the reduction of plastic waste offer opportunities for businesses to reduce their environmental footprint. - **Sustainable Tourism:** As travelers seek out environmentally responsible accommodations and activities, the industry must respond with innovative, sustainable solutions to attract a growing market segment. ## Related on Trend Hunter - [Single-Use Toiletry Replacements](https://www.trendhunter.com/trends/bulk-hotel-dispenser.md) - [Ethical Hotel Amenity Lines](https://www.trendhunter.com/trends/hotel-emporium.md) - [Eco-Conscious Hotel Amenities](https://www.trendhunter.com/trends/groupe-gm.md) - [Organic Amenity Lines](https://www.trendhunter.com/trends/la-purative-monaco.md) - [Eco Amenity Offerings](https://www.trendhunter.com/trends/ada-cosmetics.md) - [Inner-Bottle Replacement Systems](https://www.trendhunter.com/trends/vanity-groups.md) - [Hotel Refill Programs](https://www.trendhunter.com/trends/tofino-soap-company.md) - [Plastic-Free Hotel Amenities](https://www.trendhunter.com/trends/diptyque-bathroom-amenities.md) - [Rental Bathroom Amenity Projects](https://www.trendhunter.com/trends/sojo-and-clean-the-world.md)