# Odor-Adaptive Whole Body Deodorants The Unilever Whole Body Deo Comes in Sure and Lynx Varieties By Michael Hemsworth | Published 2025-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unilever-whole-body-deo References: [scottishgrocer](https://scottishgrocer.co.uk/2025/01/27/sure-and-lynx-to-deliver-a-fresh-feeling-for-the-whole-body/) & [unilever](https://www.unilever.co.uk/)  The [Unilever](https://www.trendhunter.com/trends/whole-body-deodorants) Whole Body Deo collection is a new lineup of personal care products from the brand in the UK that will offer consumers with a way to feel and smell their best. The products come in options under the Sure and Lynx brands, which are formulated with odor-adaptive technology that the solutions will work according to where they're placed on the body. The products include the Sure Whole Body Deodorant in two masculine and two feminine scent options in spray, roll-on and cream varieties alongside the [Lynx Lower Body Spray](https://www.trendhunter.com/trends/lower-body-spray) in Coconut & Cedarwood and Pear & Pedarwood scents. General Manager for Deodorants Monique Rossi spoke on the Unilever Whole Body Deo products saying, "We’re excited to continue to transform the deodorant category and shake up the personal care aisle and are working hard with our retailer partners to land these new breakthrough innovations with their shoppers and create new space for whole body products. We believe whole body deodorant is a major incremental growth opportunity and that our Sure, Lynx and [Dove](https://www.trendhunter.com/trends/whole-body-deo) deodorant brands are perfectly positioned to drive trial and product love at scale." ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 81% | Activity: 88% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Odor-adaptive Technology:** Odor-adaptive technology in deodorants offers a customized approach to body odor management, potentially transforming personal care routines. - **Whole Body Deodorant Products:** The rise of whole body deodorants expands traditional product functions, emphasizing a comprehensive approach to personal hygiene. - **Gender-neutral Fragrances:** Gender-neutral fragrance options in deodorants cater to a broader consumer base, breaking conventional scent barriers in personal care. ### Industries Being Reshaped - **Personal Care Products:** The personal care industry is seeing a surge in innovations with adaptive and whole body care products redefining consumer hygiene solutions. - **Fragrance Industry:** The fragrance industry is embracing multi-functional and adaptable scent technologies, revolutionizing scent personalization. - **Consumer Goods Retail:** Retail in consumer goods is being reshaped by innovative deodorant offerings that demand new merchandising and category development strategies. ## Related on Trend Hunter - [Whole Body Deodorants](https://www.trendhunter.com/trends/dove-whole-body-deodorant.md) - [Moisturizing Total Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorants.md) - [Aluminum-Free Body Deodorants](https://www.trendhunter.com/trends/secret-whole-body-deodorant.md) - [Odor Adaptable Deodorants](https://www.trendhunter.com/trends/affordable-wholebody-deodorant.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deo.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Artisan Fragrance Body Deodorants](https://www.trendhunter.com/trends/dove-mencare-whole-body-deodorants.md) - [Odor-Fighting Body Deodorant Ranges](https://www.trendhunter.com/trends/old-spice-total-body-deodorant.md) - [Deodorizing pH-Balanced Body Washes](https://www.trendhunter.com/trends/deodorizing-body-wash.md)