# Alcohol-Free Deodorant Wipes These Deodorant and Antiperspirant Wipes Deliver Lasting Freshness By Laura McQuarrie | Published 2019-02-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/unilever-deodorant-wipes References: [prnewswire](https://www.prnewswire.com/news-releases/unilever-unveils-deodorant-and-antiperspirant-formats-for-ultimate-freshness-on-the-go-300788972.html) & [degreedeodorant](https://www.degreedeodorant.com/us/en/search.html) [Unilever](https://www.trendhunter.com/trends/whole-body-deodorants) unveiled a range of [antiperspirant and deodorant wipes](https://www.trendhunter.com/trends/menthole-xxtreme) to help on-the-go consumers easily swipe their underarms, neck and chest with products that provide fresh, 24-hour odor protection. The new releases include products from five Unilever brands, including [Dove](https://www.trendhunter.com/trends/whole-body-deo), Dove Men+Care, Degree Women, Degree Men and AXE. These portable wipes are pre-moistened, alcohol-free and are packaged with built-in lids to lock in freshness. With research that supports the fact that 50% of people apply deodorant multiple times in a day, these convenient wipes were developed to deliver freshness and remove sweat whether one is preparing for a meeting at work, leaving the gym or anything in between. The pre-moistened towelettes are offered in scents like cucumber and green tea, white flowers and lychee, as well as Cool Rush, with some varieties that feature moisturizers for added comfort. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Alcohol-free Deodorant Wipes:** Convenient wipes that provide fresh, 24-hour odor protection and remove sweat on-the-go. - **Portable and Pre-moistened:** Wipes that are easy to carry and use, perfect for those who are always on-the-go. - **Variety of Scents and Moisturizers:** Wipes available in different fragrance options and some include moisturizers for added comfort. ### Who This Affects Most - **Personal Care:** Innovative products in the personal care industry that cater to the convenience and freshness needs of consumers. - **Travel and Tourism:** Products that are travel-friendly and cater to the needs of frequent travelers who require freshness on-the-go. - **Fitness and Wellness:** Wipes that are ideal for individuals who engage in physical activities and need instant freshness and sweat removal. ## Related on Trend Hunter - [Anti-Odor Hygiene Wipes](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deo.md) - [Moisturizing Total Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorants.md) - [Whole Body Deodorants](https://www.trendhunter.com/trends/dove-whole-body-deodorant.md) - [Effective Heavy Sweating Cosmetics](https://www.trendhunter.com/trends/dove-mencare-maximum-protection.md) - [Odour-Neutralizing Wipes](https://www.trendhunter.com/trends/andrex-ultimate.md) - [Odor-Adaptive Whole Body Deodorants](https://www.trendhunter.com/trends/unilever-whole-body-deo.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Vitamin-Enriched Free-From Deodorants](https://www.trendhunter.com/trends/w-aluminum-free-deodorant.md)