# Esports Betting Websites Entain Relaunches its Betting Platform Unikrn in Canada and Brazil By Kanesa D | Published 2022-12-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/unikrn References: [esportsinsider](https://esportsinsider.com/2022/12/entain-esports-betting-platform-unikrn-canada-and-brazil) & [entaingroup](https://entaingroup.com/)  [Entain](https://www.trendhunter.com/trends/vr-horseracing), a betting and entertainment group, has relaunched its gaming and betting platform Unikrn after a year of maintenance and restructuring. The platform is currently available in Canada and Brazil, as these locations have significant interest in [esports variety and fan engagement](https://www.trendhunter.com/trends/betby-saba-sports). The brand will rely on [social media activations and partnerships](https://www.trendhunter.com/trends/astralis-2) to promote the platform and its new-and-improved user interface, allowing viewers of international tournaments and local private matches to place bets. “[...] You can expect that, over the coming years, you will see us enter meaningful partnerships with a number of different stakeholders in the ecosystem, whether they be game publishers, tournament organisers, or teams,” said Justin Dellario, Entain’s CEO and managing director of esports. Image Credit: Unikrn ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 35% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### What Makes This Trend Stand Out - **Esports Betting:** The rise of esports has presented a disruptive innovation opportunity for the gaming and betting industry to capitalize on the growing interest among gamers. - **Social Media Partnerships:** The use of social media activations and partnerships for promotion emerges as a disruptive innovation opportunity for businesses to grow their audience engagement and customer base. - **Private Matches:** The trend of local private matches in esports opens up new avenues for innovation in platform development, enabling viewers to engage with their favorite gamers and tournaments. ### Sectors Adopting This - **Gaming and Betting:** New opportunities for disruptive innovation exist within the gaming and betting industry as the esports market continues to experience rapid growth and interest. - **Social Media Marketing:** The esports industry presents opportunities for businesses to explore social media marketing as a means of amplifying brand visibility and reach effectively. - **Platform Development:** The esports betting trend presents an opportunity for platform developers to innovate around local private matches and fan engagement to attract a growing gamer audience. ## Related on Trend Hunter - [Esports Wagering Websites](https://www.trendhunter.com/trends/tipspace.md) - [Canadian Esports Betting Expansions](https://www.trendhunter.com/trends/bayes-esports-1.md) - [Interactive Sports Betting Platforms](https://www.trendhunter.com/trends/dazn-bet.md) - [Esports Sportsbook Partnerships](https://www.trendhunter.com/trends/merkurxtip.md) - [Esports Betting Expansions](https://www.trendhunter.com/trends/delasport.md) - [Interactive Esports Viewing Platforms](https://www.trendhunter.com/trends/betpeek.md) - [Esports Betting Partnerships](https://www.trendhunter.com/trends/00nation.md) - [Investment-Focused Esports Deals](https://www.trendhunter.com/trends/vivo-keyd-stars.md) - [Online Cricket Betting Solutions](https://www.trendhunter.com/trends/ecricket.md)