# Militant Minimalism Sportswear The UNIFORM X HAW LIN Capsule Collection is Elegantly Athletic By Jana Pijak | Published 2014-09-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/uniform-x-haw-lin References: [fuckingyoung.es](http://fuckingyoung.es/uniform-x-haw-lin-capsule-collection-2/) & [uniform-studios](http://uniform-studios.com/) The UNIFORM X HAW LIN capsule collection marks the collaboration between the sportswear label and the Belin-based art collective. The unisex atheltic range embodies [minimalism](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) and subtly references the traditional militant uniform. From its [graphic tees](https://www.trendhunter.com/trends/heritage-core) to its army-inspired sweaters, this unisex collection relies on a palette of black and white tones. These tones are infused with vibrant touches of yellow, blue and green and are a symbol of today's youth culture. The UNIFORM X HAW LIN capsule collection brings its utilitarian inspiration to life in a lookbook that is captured by Bowen Arico. This series was lensed by the photographer for Friend the Magazine and features a range of vibrant backdrop vignettes that bring its pieces to life. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 49% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Militant Minimalism:** Opportunity for disruptive innovation: Designing sportswear with a minimalist and military-inspired aesthetic. - **Unisex Athletic Wear:** Opportunity for disruptive innovation: Creating versatile athletic clothing that can be worn by both men and women. - **Youth Culture Fashion:** Opportunity for disruptive innovation: Developing fashion trends that cater to the unique and vibrant culture of today's youth. ### Where This Applies - **Sportswear:** Opportunity for disruptive innovation: Introducing minimalist and utilitarian designs into the sportswear industry. - **Fashion:** Opportunity for disruptive innovation: Incorporating unisex and gender-neutral elements into fashion collections. - **Photography:** Opportunity for disruptive innovation: Exploring unique and vibrant backdrops for fashion photography to enhance the visual storytelling of collections. ## Related on Trend Hunter - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Modular Daily Apparel](https://www.trendhunter.com/trends/the-uniform-collection.md) - [Adventurous Spirit Performance Apparel](https://www.trendhunter.com/trends/mnml-active.md) - [Genderless Court-Ready Apparel](https://www.trendhunter.com/trends/humanrace-4.md) - [Technical Sports Capsules](https://www.trendhunter.com/trends/white-mountaineering-umbro.md) - [Collaborative Sporty Timeless Fashion](https://www.trendhunter.com/trends/mammut.md) - [Utility Capsule Apparel](https://www.trendhunter.com/trends/our-legacy-work-shop-x-goldwin.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md)