# All-Over Hyperpigmentation Serums Sallve's Uniform Serum Evens Out the Skin Tone By Laura McQuarrie | Published 2021-04-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uniform-serum References: [allure](https://www.allure.com/story/emerging-brazilian-beauty-brands) & [sallve.br](https://www.sallve.com.br/products/serum-uniformizador) Sallve's Uniform Serum is a multifunctional product that can be used on the face and body to even out the skin tone, diminish fine lines and [prevent blemishes](https://www.trendhunter.com/trends/madecassoside-blemish-repair-serum). The serum for the eye, face and body harnesses the power of retinol, brightening niacinamide and arbutin to even out the skin tone without causing disruption. Some of the other key ingredients include rosehip oil, which is rich in antioxidants and beneficial for both healing and moisturizing. The immensely hydrating serum helps to [target hyperpigmentation at all levels](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment) and according to the brand, the product can be used on the armpits, groins and whole body to provide visible results after 30 days. The product, developed in collaboration with the brand's community, is packaged in bright 100% recyclable packaging. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 65% | Activity: 35% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Multifunctional Skincare:** Opportunity to create skincare products that serve multiple purposes, like evening out skin tone and preventing blemishes. - **Plant-based Ingredients:** Opportunity to create skincare products with natural ingredients, like rosehip oil, which is beneficial for both healing and moisturizing. - **Hyperpigmentation Solutions:** Opportunity to create innovative skincare products that specifically target and treat hyperpigmentation, for a variety of skin tones and types. ### Who This Affects Most - **Skincare:** Companies can create products that serve multiple purposes and use natural, beneficial ingredients to target specific skin concerns. - **Cosmetics:** Opportunity to create innovative makeup products that also act as skincare, like serums that help to even out skin tone and diminish fine lines. - **Sustainability:** Opportunity to create environmentally-friendly packaging for skincare and cosmetic products, like bright, 100% recyclable packaging in collaboration with a brand's community. ## Related on Trend Hunter - [Next-Gen Hyperpigmentation Serums](https://www.trendhunter.com/trends/even-better-clinical-dark-spot-clearing-serum.md) - [Melanin-Focused Body Serums](https://www.trendhunter.com/trends/eadem.md) - [Comprehensive Dark Spot Serums](https://www.trendhunter.com/trends/ampoule-clairial.md) - [Berry-Based Brightening Serums](https://www.trendhunter.com/trends/vitamin-illuminating-serum.md) - [Firming Radiance Serums](https://www.trendhunter.com/trends/hyper-c-serum.md) - [Biotech-Powered Brightening Serums](https://www.trendhunter.com/trends/complexion-brightening-serum.md) - [Brightening Skin Serums](https://www.trendhunter.com/trends/tree-hut-1.md) - [Pioneering Hyperpigmentation Serums](https://www.trendhunter.com/trends/mela-b3-serum.md) - [Targeted Hyperpigmentation Treatments](https://www.trendhunter.com/trends/targeted-hyperpigmentation-treatment.md)