# Uni-Style Years Uniform Project Challenges Sheena Matheiken to 365 Days of the Same Dress By Rachel | Published 2009-06-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/uniform-project-sheena-matheiken References: [racked](http://racked.com/archives/2009/06/10/how_to_wear_the_same_dress_every_day_for_a_year.php) & [theuniformproject](http://www.theuniformproject.com/) For 365 days, Sheena Matheiken will wear the same black dress. No need to “eww” as the dress she wears is washed -- this isn’t a test of hygiene. What The Uniform Project is about is teaching people about sustainable dressing, and to raise money for charity. Every day, Sheena Matheiken will wear the same black dress, but will change the look everyday by adding accessories which will, for the most part, have come from vintage looks. The goal is to raise money for Akanksha Foundation, and to look fabulous in reclaimed looks. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 75% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion:** The trend of sustainable fashion is growing and businesses can tap into this opportunity by offering eco-friendly and reusable materials. - **Vintage Fashion:** The trend of vintage fashion is on the rise and businesses can tap into this opportunity by offering pre-owned and refurbished clothing. - **Charitable Fashion:** The trend of charitable fashion is gaining popularity and businesses can tap into this opportunity by donating a portion of sales to a charity or cause. ### Sectors Adopting This - **Fashion:** The fashion industry has the opportunity to disrupt the industry by shifting towards sustainable and charitable practices. - **Secondhand Retail:** The secondhand retail industry has the opportunity to disrupt the industry by offering vintage and pre-owned clothing. - **Nonprofit:** Nonprofit organizations have the opportunity to collaborate with fashion companies to promote sustainable and charitable initiatives. ## Related on Trend Hunter - [Modular Daily Apparel](https://www.trendhunter.com/trends/the-uniform-collection.md) - [Affordable Uniform Exchanges](https://www.trendhunter.com/trends/oxfam-1.md) - [Sophisticated Tie-Belt Dresses](https://www.trendhunter.com/trends/tiebelt-shirt-dres.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Affordable Deadstock Apparel](https://www.trendhunter.com/trends/shein-1.md) - [Inclusive Wardrobe Collections](https://www.trendhunter.com/trends/the-second-dawn.md) - [Peace-Resembling Dress Designs](https://www.trendhunter.com/trends/peace-dress.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md)