# Dark & Handsome Editorials Uniform Essential GQ Japan September 2010 Goes Classic By Vittoria Natarelli | Published 2010-08-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uniform-essential-gq-japan-september-2010 References: [swipelife](http://swipelife.com/2010/08/10/gq-japan-uniform-essential-editorial/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [gqjapan.jp](http://www.gqjapan.jp/index.html) The Uniform Essential GQ Japan September 2010 spread features suits from classic brands [Dolce & Gabbana](https://www.trendhunter.com/trends/dolce-gabbana-dolce) and [Giorgio Armani](https://www.trendhunter.com/trends/eau-de-parfum-for-men). The spread focuses on classic cuts, but adds a modern spin. Military is another theme pulling this spread through. With long jackets and pocketed shorter jackets the spread is definitely channeling a dark war spy look. The Uniform Essential GQ Japan September 2010 keeps it dark and classic. **Implications** - When it comes to [menswear editorials](https://www.trendhunter.com/trends/soft-touch-by-bugatchi), the target audience is both men and women but for differing reasons. Women appreciate the use of attractive, well-dressed men as a standard to hold to the men in their lives, while men look to these editorials as an indicator of the looks and styles that appeal to women. Regardless of the audience, the use of models who fit the 'tall, dark and handsome' profile attracts attention to products. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 49% | Activity: 33% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Classic Cuts:** Disruptive innovation opportunity: Utilize traditional tailoring techniques to create modern and stylish garments. - **War Spy Look:** Disruptive innovation opportunity: Combine military-inspired fashion with a dark and edgy aesthetic to create a unique style. - **Attractive Male Models:** Disruptive innovation opportunity: Capitalize on the appeal of 'tall, dark and handsome' models to promote and attract attention to products. ### Who This Affects Most - **Menswear:** Disruptive innovation opportunity: Introduce tailored garments that blend classic cuts with modern design elements. - **Fashion Photography:** Disruptive innovation opportunity: Explore the use of military-inspired themes and dark aesthetics to create captivating editorials. - **Beauty and Personal Care:** Disruptive innovation opportunity: Develop beauty products and grooming essentials that cater specifically to the 'tall, dark and handsome' archetype. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Minimal Tailored Fall Fashion](https://www.trendhunter.com/trends/galilee-by-sea.md) - [Refined Utility Tailoring](https://www.trendhunter.com/trends/apresse-2026.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Elevated Menswear Collections](https://www.trendhunter.com/trends/soft-touch-by-bugatchi.md)