# Frightening Makeup Masks The 'Uniface Mask' is the Alternative to Makeup Or Plastic Surgery By Thomas Wade-West | Published 2013-09-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/uniface-mask References: [news.cnet](http://news.cnet.com/8301-17938_105-57599923-1/uniface-mask-glue-on-some-bionic-skin-feel-fabulous/) & [unifacemask](http://www.unifacemask.com/) NYU graduate and designer Zhuoying Li has helped to create a concept idea for the newest alternative to makeup and plastic surgery procedures called the 'Uniface Mask.' The mask is a said to be a thin, skin-like mask that is glued directly onto the face. According to the website, the product is for sale for $399, but other sources indicate that this was instead a piece intended to indicate the issues with societal constructions of beauty and is not actually for sale. In any case, the website notes that this product "satisfies today’s [beauty standards](https://www.trendhunter.com/trends/mixed-reality-makeup)" and each mask is complete with "giant anime eyes, [long lashes](https://www.trendhunter.com/trends/eye-brow-hydrogel-mask), a high nose bridge, and narrow chin [...] for a lifetime’s worth of confidence." While the concept is interesting and wildly bizarre, it certainly provides some realizations of our constructed understandings of beauty. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Alternative Beauty Solutions:** The 'Uniface Mask' introduces a new alternative to traditional makeup and plastic surgery procedures. - **Enhanced Facial Features:** The mask's design focuses on enhancing specific facial features like eyes, nose, and chin, reflecting the evolving beauty standards. - **Societal Beauty Constructs:** The Uniface Mask concept challenges societal perceptions of beauty and prompts discussions on how beauty standards are constructed. ### Industries Being Reshaped - **Cosmetics:** The Uniface Mask disrupts the cosmetics industry by offering an alternative product that can eliminate the need for traditional makeup application. - **Plastic Surgery:** The concept of the Uniface Mask poses a potential disruptive innovation to the plastic surgery industry, providing a less invasive and more affordable option for altering facial features. - **Artificial Intelligence:** The Uniface Mask could potentially intersect with AI technology, allowing for more realistic and customizable facial features for users. ## Related on Trend Hunter - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Digital Avatar LED Masks](https://www.trendhunter.com/trends/qudi-mask-2.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Firming Lower Face Masks](https://www.trendhunter.com/trends/the-uplift-mask.md) - [Firmness-Enhancing Beauty Masks](https://www.trendhunter.com/trends/ems-technology.md) - [Transformative LED Face Masks](https://www.trendhunter.com/trends/aesthetic-skin-led-face-mask.md) - [AI-Powered LED Masks](https://www.trendhunter.com/trends/unicled-50-centurion-korean-mask.md) - [Bio-Collagen Anti-Aging Facemasks](https://www.trendhunter.com/trends/biocollagen-facemask.md) - [Flexible LED Masks](https://www.trendhunter.com/trends/skin-tech.md)