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# Witchy Velvet Platforms
The Hellbound Heel by UNIF Revives Spooky Retro Styling

By Jana Pijak | Published 2013-09-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/unif
References: [shop.80spurple](http://shop.80spurple.com/jzv/p/10046/UNIF/WOMEN/Shoes/Hellbounds%20Red%20Velvet) & [shop.80spurple](http://shop.80spurple.com/jzv/p/10046/UNIF/WOMEN/Shoes)

The Hellbound heel from UNIF is a sky-high platform shoe that is made out of a gorgeous red velvet material. Standing at 6" high, this crimson shoe accessory features a velvet-wrapped heel with a 3" platform and comes with a variety of interchangeable lace designs.

These witchy shoes also feature a hidden side zipper and are fully lined with leather. Whether dressing up a daring Halloween look or just strutting your stuff during a night out, the Hellbound heel from UNIF is sure to garner attention thanks to its retro design and unconventional material choice.

The eye-catching platform is not only sky-high but is also a great way to embrace the season's obsession with a revival of 90s fads.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 52% | Activity: 32% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Spooky Retro Styling:** Opportunity for fashion brands to incorporate spooky retro styling into their designs.
- **Revival of 90s Fads:** Opportunity for fashion brands to tap into the nostalgia of the 90s and create new interpretations of popular trends from that era.
- **Interchangeable Accessories:** Opportunity for shoe designers to create interactive shoe accessories that can be changed or customized to suit different outfits.

### Who This Affects Most

- **Fashion:** Opportunity for fashion brands to capitalize on the growing demand for unique and unconventional shoe designs.
- **Halloween Retail:** Opportunity for retailers to cater to the increasing popularity of dressing up for Halloween with spooky-themed accessories and apparel.
- **Shoe Design:** Opportunity for shoe designers to experiment with unconventional materials and unique design features to create standout footwear.

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