# Science Fiction Film Sodas Zaxby's is Serving a New Mello Yello Unidentified Fizzy Object Drink By Katherine Pendrill | Published 2019-06-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/unidentified-fizzy-object References: [brandeating](https://www.brandeating.com/2019/06/zaxbys-offers-new-men-in-black-themed-soda-and-cookie.html) & [prnewswire](https://www.prnewswire.com/news-releases/zaxbys-announces-promotional-partnership-with-sony-pictures-for-men-in-black-international-300858593.html) To celebrate the upcoming release of 'Men in Black: International,' [Zaxby's](https://www.trendhunter.com/trends/zaxbys-cookie-butter-shake) has launched the new Mello Yello Unidentified Fizzy Object Freestyle drink. While the name may be a mouthful, this new drink is worth adding to your next Zaxby's order. As part of a partnership with [Sony Pictures](https://www.trendhunter.com/trends/icee-flavors), Zaxby's has created two limited-edition products that celebrate the fourth 'Men in Black' movie. The new Cosmic Chocolate Cookie is a gooey chocolate cookie, studded with both chocolate chips and green candy-coated chocolates. Zaxby's is also launching the new Coca-Cola Mello Yello Unidentified Fizzy Object Freestyle drink, which is a bright green, citrus-flavored [Coca-Cola Freestyle](https://www.trendhunter.com/trends/what-the-fanta) drink. As Zaxby's Chief Marketing Officer Joel Bulger explains, "We're thrilled to team up with Sony Pictures for 'Men in Black: International' and offer unique menu items that bring the movie experience into our restaurants." Image Credit: *Zaxby's.* ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 78% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Film Collaborations:** Opportunities for restaurants and brands to partner with film studios to create unique menu items that enhance the movie experience. - **Cosmic-inspired Food Products:** The introduction of food and beverage items inspired by space and extraterrestrial themes, capitalizing on the popularity of sci-fi films. - **Bright and Colorful Beverage Creations:** Innovation in the beverage industry to create visually striking and flavorful drinks that capture consumers' attention. ### Industries Being Reshaped - **Restaurant/fast Food:** Restaurants can collaborate with film studios to create themed menu items and beverages that attract moviegoers and enhance the cinematic experience. - **Film/entertainment:** Film studios can partner with food and beverage companies to promote movies through limited-edition product collaborations, creating additional revenue streams. - **Food and Beverage:** Companies in the food and beverage industry can explore opportunities to create unique, visually appealing products that cater to consumer demand for novel experiences. ## Related on Trend Hunter - [Ghostly Adventure Refreshments](https://www.trendhunter.com/trends/icee-flavors.md) - [QSR Superhero Soda Flavors](https://www.trendhunter.com/trends/white-castle-mechanized-mix.md) - [Beverage-Focused Meal Collabs](https://www.trendhunter.com/trends/coca-cola-starlight-munchie-meal.md) - [Icy Cartoon Movie Refreshments](https://www.trendhunter.com/trends/icee-and-smurfs.md) - [Crimson Space-Inspired Sodas](https://www.trendhunter.com/trends/starlight-coke.md) - [Neon Green Slushie Drinks](https://www.trendhunter.com/trends/slimers-green-apple.md) - [Limited-Edition Sci-Fi Soda Cans](https://www.trendhunter.com/trends/cocacola-x-star-wars.md) - [Limited-Edition Space-Themed Sodas](https://www.trendhunter.com/trends/cocacola-intergalactic.md) - [Exclusive Spooky Sodas](https://www.trendhunter.com/trends/limited-edition-fanta-flavor.md)